Diet Coke launches new light-hearted ad campaign, ‘Just Because’

Diet Coke has launched Just Because, a new campaign directed by Oscar-nominated Autumn De Wilde. Shining a light on individual authenticity, the campaign "celebrates the positive and unapologetic attitude of the brand’s fans who love what they love and don’t justify doing things their way."

The fully-integrated campaign launches across GB and Ireland this week via a brand-new multi-screen AV, with OOH, social, digital, PR support and POS activation. In addition, fans of the brand will also be given the opportunity to access online activations via a digital engagement content.

“We are really excited to announce the launch of Diet Coke’s new campaign," said Amber Topalcik, Senior Brand Manager at Diet Coke. "With a broad, passionate, and loyal fanbase, this campaign celebrates them - people that challenge and embrace their lives in a positive way, with the confidence to do things their own way, Just Because.”