Skip to content
Search
AI Powered
Latest Stories

Diet Coke launches on-pack promo offering prizes handpicked by Kate Moss

Diet Coke launches on-pack promo offering prizes handpicked by Kate Moss

Diet Coke has launched a new promotion, ‘Win what you love’, in collaboration with Creative Director, Kate Moss, tapping into its loyal fans’ love of fashion and ‘the Diet Coke break’, under the ‘love what you love’ campaign.

The promotion and multi-million-pound marketing campaign is aimed at maintaining visibility of the Diet Coke brand, which is worth more than £1bn in Great Britain.


From 13 March until 2 May, consumers can scan QR codes on promotional packs of Diet Coke that are illustrated with Kate Moss’s iconic portrait for a chance to access instant wins prizes and weekly prize draws.

A whole host of prizes are up for grabs, including Kate’s ultimate Diet Coke break experience, with an exclusive trip away to one of Kate’s favourite countryside retreats, alongside hundreds of cosmetic products from Kate’s new wellness brand ‘Cosmoss’, and retail vouchers.

500ml Diet Coke promo

The promotion will run across the core Diet Coke range and for the first time Diet Coke No Caffeine variants, including take-home bottles and multipack can formats and on-the-go bottles (Diet Coke only).

The on-pack promotion will be supported by a multi-million-pound marketing campaign, which sees the evolution of the ‘love what your love’ campaign launched last year and includes TV, out-of-home and digital advertising, social media and influencer activity and in-store activation. Convenience retailers can request POS materials via My.CCEP.com, to create theatre in-store.

The activity builds on Diet Coke’s previous collaboration with Kate Moss last summer, when the brand announced the model as its Creative Director and revealed limited edition cans inspired by the supermodel’s iconic looks.

“Fashion, trends and keeping up with celebrity personalities are real passion points for our Diet Coke fans, making this latest on-pack promotion and campaign ideal for our brand loyalists,” Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said.

“We wanted to tap into this and reward consumers with the opportunity to pick up some fantastic fashion-themed prizes and even a luxury getaway experiences all specially chosen for them by our Creative Director, Kate Moss. This campaign presents a great opportunity for retailers to deliver theatre in-store and benefit from increased sales of Diet Coke.”

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less