Disaronno goes for Italian glamour in new ad campaign

Disaronno has unveiled its new advertising campaign for its latest creation, Disaronno Velvet, which is airing in the UK from now.

A fresh take on the brand, and inspired by the Italian concept of La Dolce Vita, the new ad for pairs Disaronno Velvet with the elegance and glamour of Italy’s culture.

The new commercial is shot in black and white and champions the icons that defined the period of great Italian beauty and the country’s heritage of celebrity and class.

It features a sophisticated rooftop terrace setting, showcasing the skyline of Rome as the perfect backdrop for the refreshingly smooth liqueur.

The final scene transforms the commercial into full-colour, revealing Disaronno’s contemporary all-white bottle design as "the new dolce vita".

“We are very excited to bring our newest commercial to Disaronno lovers across the UK as well as celebrating the contemporary twist on our classic Italian heritage that Disaronno Velvet brings so effortlessly," said Miranda Osborne, Category and Marketing Director at Disaronno International UK. “Our newest campaign shows our continued commitment to the UK and the big ambitions we have in the pipeline in this market.”

Disaronno is set to invest £1.3m into the media rollout of the commercial, with the campaign aiming to support the key Easter trading period.

The commercial will air in the UK until 11th April across some of the UK’s biggest channels including Channel 4, ITV and Sky.