Dole Sunshine Company, the global leader in packaged fruit products, has launched a new campaign, Malnutrition Labels: Nutritional Ink, taking poor snacking habits to task.
Designed to spark conversation and action, the campaign calls attention to the low nutritional value in some of Britain’s favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit.
A launch film captures the campaign’s innovative approach to communication and consumer education, showcasing posters across London printed with ink containing more nutritional value than many of the snacks consumed daily in Britain – think fast food, sweets and more.
“Our Malnutrition Labels campaign series shines a light on issues related to nutrition from obesity and food insecurity to the effects of food waste,” said Anna Kovaleva, senior marketing manager, Dole Packaged Foods Europe.
“We are excited to bring this innovative series to London in an effort to increase awareness of the critical nutrition gap and help educate consumers.”
Dole Sunshine partnered with London-based St. Luke’s Communications and Bompas & Parr, leading experts in multi-sensory experience design, to create a range of printing inks made almost entirely of fruit and natural ingredients - containing more nutrients than many not-so-nutritious snack choices. Testing was led by food scientists and went through various rounds of experimentation, using a variety of fruit waste and scraps, from pineapples to grapefruit, to create optimal colours and nutritional formulation for printing.
The integrated campaign will be deployed across OOH, social, and digital elements.
As part of the campaign Dole Sunshine donated products to FareShare, the UK’s largest charity fighting food waste and hunger.
“Fruit is at the heart of everything we do at the Dole Sunshine Company,” said Isabelle Spindler-Jacobs, European MD of the Dole Sunshine Company.
“Too often we see consumers making poor snacking choices, which ultimately may impact on their health. We hope our Nutritional Ink ad campaign will start to inspire the crucial conversation and systemic change that our food system desperately needs and show that even a small amount of distilled fruit contains more nutrients than the usual unhealthy packaged snacks. This campaign is all about educating consumers and making them think twice about their food choices.”
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Häagen-Dazs ice cream has unveiled its latest Limited Edition Festive Collection, designed to cater to shoppers looking for the perfect, seasonal treat. The collection is launching in grocery throughout October, helping retailers tap into the "big night in" occasion, which is expected to ramp up across the month with longer evenings and increased at-home entertaining.
The range features two indulgent SKUs: the return of fan-favourite Red Velvet Cheesecake, and new Mint Chocolate, a luxurious version of a much-loved classic. The collection is well positioned to meet demand for familiar tastes: two thirds of UK adults say they look for high-quality ice cream in well-known and classic flavours , with nostalgic and premium ice cream driving category growth.
Red Velvet Cheesecake (460ml, RRP from £5.40) Red Velvet Cheesecake combines two beloved desserts – the luxurious taste of red velvet cake with the creamy tang of cheesecake. The fresh cream cheese ice cream, enriched with thick red velvet cocoa swirls and cakey crumble pieces, offers a decadent experience that consumers will find perfect for concluding any festive dinner.
Mint Chocolate (460ml, RRP from £5.40) Tapping into festive nostalgia, Häagen-Dazs introduces Mint Chocolate, a flavour that encapsulates the essence of winter. The combination of refreshing mint and rich chocolate is elevated by adding crunchy chocolate pieces and swirls of chocolate mint sauce, transforming a household favourite into a luxurious dessert experience. This limited edition promises to appeal to consumers looking for a classic flavour with a premium twist.
"Every year we delight in treating lovers of Häagen-Dazs to seasonal scoops that add a bit of sparkle to the festive period," said Nicole Whelan, Head of Brand at Häagen-Dazs UK. "Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales.
“With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
The Häagen-Dazs Festive Collection will be available across key grocery accounts nationally and supported with in-store activity to drive engagement across the season. A social media campaign will also run in unison to maximise shopper visibility and sales potential for retailers.
Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.
Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.
Following an incredibly successful 2023 campaign that saw over 530,000 promotional codes redeemed, this year’s on-pack promotion will roll out across all Pepsi500ml packs and 330ml Pepsi MAXcans.
Cola continues to lead the soft drinks category as the number one segment, worth £2.9bn. Pepsi MAXcontinues to drive this growth, with a +9.6 per cent sales value growth over the last year. Additionally, the Pepsi MAXbrand has strong cultural ties to football, with EA SPORTS FCbeing the most successful video game across Europe in the first six months of 2024.
Through this, the partnership is well placed to support retailers in maximising the cola opportunity among wider audiences and encourage repeat purchase, with last year’s promotion seeing an average redemption rate of 3.5 codes per participant.
To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack. Consumers will be directed to www.europe.pepsifc25.com, where they will be required to sign up or log into their EA account and complete a form using the unique code found on the product. Shoppers can get their hands on one of 60 game consoles, 3,000 EA Sports FC25 game copies, and 4 x guaranteed-win rewards packs that can be redeemed in game. Entries will be open until 30 December 2024.
Win £5,000 to donate to a local football initiative
Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.
To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.
The competition aims to bring communities together and harness the power of sport to do so. As a brand, Guinness continues to invest in driving relevancy and use dedicated support for the impulse channel to tap into the match-day occasion
Five retailers around the country have been chosen to host football takeovers within their stores. Each will have football themed giveaways, Guinness-branded merchandise, free street-food and football-themed games. To get a slice of the match-day action, retailers can download their own "Lovely Game for a Guinness" POS via Diageo One.
“Whether you’re a spectator or a player, football has the power to bring people together," said David Mills, Commercial Sales Manager, Diageo. "Our new partnership with the Premier League represents a huge opportunity for Guinness to engage at not only a global level but also more locally too. Retailers and local football clubs sit at the heart of their communities, and we want to support them and give something back. The £5,000 grant will be awarded to one retailer and their chosen football initiative to make a positive difference.”
To enter the Guinness x Premier League community fund competition, and not already a Diageo One user, convenience retailers must visit Diageo One and fill out a short form with their details between 23rd October 2024 at 00:01am and 20th November 2024 at 23:59pm. Existing Diageo One retailers to visit Diageo One and complete the short form. Winners will be contacted via email and follow up phone call within 48 hours of being randomly selected. For full terms and conditions visit Diageo One.
*Retail businesses UK 18+. Opens 23 October 2024 at 00:01am closes 20 November 2024 at 23:59pm. Purchase not necessary. To enter simply Diageo One and fill out a short form. One winner total. Winners to receive £5,000 cash prize to donate to a local community, made via bank transfer.
Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.
Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.
"As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco, I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio," said Adam Draper, Managing Director of Nurture Brands.
Michael Hall MBE, founder and CEO of Kestrel Foods said, “The acquisition of Indie Bay is aligned to our ambition of creating a fast paced and innovative snacking business. We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability.”
Kestrel Foods' own flagship brand, Forest Feast, has grown over 30 per cent in the last year, a result of increased brand awareness and penetration, and further gains in distribution.