Dolmio launches new on-pack ‘Kids Pass' promotion across 20 million packs

Mars Food UK has announced an on-pack promotion for Dolmio, enabling shoppers to unlock exclusive discounts and offers for the whole family to enjoy from this spring.

Offer 20 million special packs for shoppers to redeem online, Kids Pass UK is run by incentive and reward provider The Digital Rewards Group.

Deals, discounts, and offers as part of the promotion span retail, dining, days out, cinema and many more.

Perfect for the lockdown is the Stay-at-Home option, presenting a number of great discounts to be redeemed on education, streaming, audio and food services. The offers include the likes of home learning app Twinkl, and Shop Disney, the one stop shop for all things Disney related.

The offer also includes options for once lockdown eases with big brand partners including Go Ape, Odeon, Haven and Gulliver’s World.

“We’re excited to launch our Kid’s Pass on pack offer, giving families access to great discounts and even better value for money when buying our promotional jars of Dolmio sauce,” commented, Rob Hollis at Mars Food UK.

“Every family across the country has been impacted over the past 12 months and we hope this promotion can offer something for everyone to enjoy this year.”

To redeem the offer, shoppers simply need to enter the unique code on promotional packs on the campaign webpage, download and login to the Kids Pass app, search for offers and start saving.

On average, families can save £96.54 over three months. Shoppers also have until the end of 2021 to activate their free 3 months membership and enjoy the discounts on offer.

The on-pack promotion is supported by a through the line campaign that will include online content and in store promotions. The promotion will run across a variety of Dolmio products and is available in all retailers and wholesalers now.