Domestos has re-launched its core bleach range in new bottles made with 50 per cent post-consumer recycled plastic (PCR) .
The brand has moved its 750ml bleach range, made in the UK, to use recycled plastic which is set to save 1,505 tonnes of virgin plastic per year.
The new Domestos bottle uses high-quality recycled resin to ensure the bottle is strong and durable and also enables the incorporation of recycled plastic into the coloured bottles without compromising on the distinct colour and quality of the packaging.
With plastic waste the top environmental concern for British shoppers , Domestos is communicating the move with new front-of-pack labelling. The full Domestos liquid bottles range is fully recyclable and all products include an On-Pack Recycling Label (ORPL) logo to support more consumers to recycle bleach bottles.
“Domestos has been protecting households against germs for over 90 years, and now we’re looking at how we can do this in a more sustainable way by tackling plastic waste too," said Claire Racklyeft, Home & Hygiene Category Lead, Unilever UK&I. "Our bottles are already recyclable but incorporating recycled plastic into a bottle made for bleach has been challenging, but our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality. We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100 per cent recycled plastic.
“By adding recycled plastic back into our bottles we’re helping to keep plastic in packaging – where it is valuable - and out of the environment. This is an innovation we are very proud to share with retailers and is another great step for the cleaning aisle which helps shoppers make everyday purchases which are more sustainable.”
The move by Domestos is part of Unilever’s wider global packaging commitment, which includes halving the company’s use of virgin plastic by reducing its absolute use of plastic packaging by more than 100,000 tonnes by 2025.
The new 750ml bottles are available in Original, Citrus and Pink across all channels, RRP: £1.25
Jo Taylorson