Skip to content
Search
AI Powered
Latest Stories

Domestos launches new bottles made with recycled plastic

Domestos launches new bottles made with recycled plastic

Domestos has re-launched its core bleach range in new bottles made with 50 per cent post-consumer recycled plastic (PCR) .

The brand has moved its 750ml bleach range, made in the UK, to use recycled plastic which is set to save 1,505 tonnes of virgin plastic per year.


The new Domestos bottle uses high-quality recycled resin to ensure the bottle is strong and durable and also enables the incorporation of recycled plastic into the coloured bottles without compromising on the distinct colour and quality of the packaging.

With plastic waste the top environmental concern for British shoppers , Domestos is communicating the move with new front-of-pack labelling. The full Domestos liquid bottles range is fully recyclable and all products include an On-Pack Recycling Label (ORPL) logo to support more consumers to recycle bleach bottles.

“Domestos has been protecting households against germs for over 90 years, and now we’re looking at how we can do this in a more sustainable way by tackling plastic waste too," said Claire Racklyeft, Home & Hygiene Category Lead, Unilever UK&I. "Our bottles are already recyclable but incorporating recycled plastic into a bottle made for bleach has been challenging, but our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality. We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100 per cent recycled plastic.

“By adding recycled plastic back into our bottles we’re helping to keep plastic in packaging – where it is valuable - and out of the environment. This is an innovation we are very proud to share with retailers and is another great step for the cleaning aisle which helps shoppers make everyday purchases which are more sustainable.”

The move by Domestos is part of Unilever’s wider global packaging commitment, which includes halving the company’s use of virgin plastic by reducing its absolute use of plastic packaging by more than 100,000 tonnes by 2025.

The new 750ml bottles are available in Original, Citrus and Pink across all channels, RRP: £1.25

More for you

KitKat F1 partnership

KitKat becomes the official chocolate bar of Formula1

Nestlé and Formula 1 announced a worldwide partnership, making KitKat the official chocolate bar of Formula 1.

This multi-year collaboration is Nestlé's largest global brand partnership to date, signaling the ambition to reach a wider audience and achieve a higher rate of global growth.

Keep ReadingShow less
Kingfisher Ultra arrives in the UK

Kingfisher Ultra arrives in the UK

Kingfisher Drinks, the world alcoholic beverage company, has announced the launch of Kingfisher Ultra, a super-premium world beer with an ABV of five per cent, which is now available for convenience retailers to stock.

Kingfisher Ultra was launched in India fifteen years ago and is now one of India’s fastest-growing beer brands with a compound annual growth rate of 20 per cent between 2021-2023. Crafted with only the finest hand-picked malts, resulting in a strong but balanced profile, Ultra is brewed with a six-step filtration process and no additives, giving the liquid a beautiful natural golden hue. The distinct and stylish clear glass bottle and unique pull-crown lid cement the premium look and feel.

Keep ReadingShow less
Zoa Energy Drinks

A view of Zoa Energy Drinks during the Food Network New York City Wine & Food Festival on October 14, 2023 in New York City

Photo by Rob Kim/Getty Images for NYCWFF

Molson Coors takes majority stake in Dwayne Johnson’s Zoa Energy brand

Molson Coors Beverage Company on Thursday announced that it is taking a majority ownership stake in Zoa, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman.

Molson Coors said taking a majority stake will allow it to lead the entirety of Zoa’s marketing, retail and direct-to-consumer sales and development. The deal represents one piece of Molson Coors’ strategic ambition to expand its total beverage portfolio.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks offers Black Friday bargains for retailers

Leading confectionery wholesaler Hancocks has unveiled ‘unbeatable’ deals for retail customers this Black Friday.

Their big Black Friday event will be held on 28 November from 8am-8pm.

Keep ReadingShow less
Carnation Advert

Nestlé launches new campaign for Carnation

Nestlé has announced a new partnership between Carnation and the Food Network.

Running until April 2025, the campaign will see Carnation condensed milk tapping into the nostalgia of favourite childhood desserts, showcasing the product as a key ingredient in family recipes.

Keep ReadingShow less