Tortilla chip brand Doritos and Burger King, home of the Whopper, are pulling a whopper out of the bag with the launch of a new NPD.
The iconic Whopper is famous for the tasty, smoky flavours of flame-grilled beef, fresh tomatoes, onions and pickles. The new Doritos tortilla chips are a Whopper of a flavour and taste deliciously close to the real deal – you can even taste the pickles! And despite the uncanny likeness to the Burger King Flame Grilled Whopper, the snacks – which are available nationwide from today – are even certified suitable for vegetarians.
The launch will be supported by an on-pack promotion, which will offer consumers a chance to get their hands on a free Whopper meal when they buy a selected meal at Burger King*. The promotion runs across Doritos Sharing formats (180g, 230g and 70g) and is open until 30 October.
“It’s not every day that two iconic brands like Doritos and Burger King come together,” said Lee-Teng Houston, UK Marketing Director at Doritos. “So, when the idea of launching the infamous flavour of the Whopper in an even more accessible format arose, we couldn’t resist!
“Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves – consumers simply won’t be able to resist.”
Katie Evans, marketing director at Burger King UK continued: “We've been secretly working on Whopper Doritos for the past year and we're incredibly proud to unveil this epic collaboration - in snack form! We've loved developing the iconic Whopper flavour, bringing flame-grilled beef, fresh tomatoes, onions and pickles that our customers know and love and delivering it on a Dorito's tortilla chip. We're excited for fans to try it, so they can now enjoy a Whopper wherever and whenever they want.”
Flame-Grilled-Whopper flavour Doritos will be available nationwide from mid-March in 180g sharing bag (£2.25 RRP) and 70g (£1.25 RRP) formats. In April and May, the new flavour will be supported by a wider multi-media campaign and an in-store shopper activation.
*Promotion T&Cs:
UK ONLY, excludes Republic of Ireland, 18+ only. Valid from 00:01 20/02/23. Claim and redeem by 23:59 30/10/23. Retain receipt. Gift: 1 x Burger King Regular Whopper Meal OR 1 x Plant-Based Regular Whopper Meal. Gift can only be redeemed when a qualifying purchase is made. When redeeming in store the Gift will only be available for redemption for 15 minutes from time of activation. Not valid in conjunction with any other offer. One Gift per transaction. Gift valid only in the UK. Subject to availability. Gift valid at participating restaurants only. Not valid at Burger King® motorway service locations, airports, train stations and holiday parks. Not valid in combination with King Jr, Melts and selected burger or cheeseburger meals. BURGER KING® HAMBURGER DESIGN and WHOPPER are trademarks of Burger King Company LLC. Used under license. © Burger King Company, LLC 2023. All rights reserved. Internet access and email address required. Max 1 claim per person per day. Visit www.burgerking.co.uk/doritos for full T&Cs & gift details. Co-promoters: Walkers Snacks UK Ltd 450 South Oak Way, Green Park, Reading, Berkshire, RG2 6UW & BKUK Group Limited. 5 New Street Square, London, EC4A 3TW.
