Exclusive: Doritos Dinamita 'eye-catching' in-store activation igniting impulse sales in c-stores

Doritos Dinamita's recent in-store activation campaign has been a huge success for participating convenience stores as the campaign created quite a buzz among shoppers leading to rise in impulse sales, a leading independent retailer has revealed.

PepsiCo recently launched its latest NPD Doritos Dinamita exclusively into the convenience stores. The launch was accompanied by massive in-store activation in convenience stores across the country.

Bobby Singh from Pontefract, who also jazzed up his store BB Superstore earlier this week for the activation, told Asian Trader that the activation turned out to be a huge success.

He said, "The activation has been a huge success, thanks to the incredible Point of Sale displays, eye-catching merchandise, and engaging in-store experience that truly captured the attention of customers.

"The Spin-to-Win game was a real hit, adding an element of fun and excitement for customers."

Not only did his customers enjoy the thrill of playing, but many were also lucky enough to win exclusive merchandise, further boosting engagement, stated Singh.

"Customers were already making purchases while we were setting up, demonstrating the immediate impact of the vibrant POS presence," he said,

Expressing gratitude towards PepsiCo UK and Walkers Crisps UK for their "outstanding support during the Doritos Dinamita activation", Singh also applauded Cirkle for "bringing everything together and making it all happen"

"The passion from PepsiCo, Walkers Crisps, Cirkle, and retailers drove this campaign to success, with everyone’s dedication making a huge impact on the activation’s results.

"This fantastic execution led to excellent sales and remarkable incremental growth. The strong social media presence also amplified the campaign’s reach, keeping the buzz going well beyond the store," Singh shared with Asian Trader.

Calling it a "game-changing launch", One Stop retailer Priyesh Vekaria from Manchester stated on social media how the new launch is already making waves, "tapping into the growing demand for spicy flavours among Gen Z consumers".

Vekaria pointed out that the activation's big-ticket promotions, high-impact in-store theatre that disrupts the consumer shopping journey and marketing that keeps consumers engaged beyond the shelf are what set this activation apart.

Elsewhere in Northamptonshire village of Kislingbury, retailer Vidur Pandya is also basking in his "first in-store activation".

He stated on social media that he could not have pulled this off without great product and amazing POS materials that made Doritos Dinamita "stands out on the shelves".

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