PepsiCo to reward retailers setting their stores alight with Doritos Dinamita via cash prize draw

Following the hot launch of Doritos Dinamita last month, PepsiCo is giving retailers even more reasons to stock the product with a chance to win a series of cash prizes and merchandise. Partnering with cash rewards app *shopt, PepsiCo is giving 30 stores the chance to win by asking them to simply share an image of their Doritos Dinamita stock and in-store displays. Available exclusively in the convenience channel, the rolled tortilla snack has hit UK shelves designed to appeal to Gen-Z and spice lovers seeking the ultimate spicy flavour experience.

The competition will run now until 16March, and retailers will simply need to sign up to *shopt and send a snap of Doritos Dinamita stocked in their store for the chance to be entered into the draw to win a share of the £3,000 prize fund. Two stores will win £500 each, a further four will enjoy £250 each, and 10 runners up will receive £100 via their *shopt account. There is also an exclusive Dinamita merchandise hamper up for grabs for 14 stores, including t-shirts bottles, mugs, pens, till mats and notebooks, for shopper giveaways.

“We’re delighted to see how the launch of Doritos Dinamita has set the channel alight so far,” said Ed Merrett, wholesale controller at PepsiCo. “As a convenience exclusive, it’s vital that we hit the ground running in driving maximum awareness among retailers and visibility in stores to engage shoppers too. We’ve been blown away by customer response so far and by offering even further incentive to back our hottest NPD this year, we’re ensuring Doritos Dinamita is unmissable. Our ongoing partnership with *shopt is the perfect way to offer retailers cash rewards to support them in making store improvements, supporting local initiatives or in turn, rewarding their own teams.”

Following a series of fiery launches from PepsiCo over the last year, Doritos Dinamita joins the existing Extra Flamin’ Hot portfolio, which includes Walkers MAX, Doritos, Wotsits Crunchy and Limited-Edition Walkers. Rolling out solely in a 65g price-marked pack (PMP), the product allows retailers to continue to boost their savoury snacking sales by offering exciting new product developments in a popular format that offers shoppers value.

Case sizes:

20 x 65g £1.25 RRP PMP

Short terms:

Open to GB 18+ *shopt account holders only. Competition opens [00:01] (UK time) on 01/03/2025 and closes at [23:59] (UK time) on 16/03/2025. To qualify, entrants must successfully redeem the offer entitled “Xtra Flamin’ Hot Giveaway” by showing they are stocking Doritos Dinamita 65G by taking a photograph of the product on a shelf or fixture in their store. Please note entrants need to make their claim before the closing date. Winners will be notified within 30 days of the prize draw closing. Max 1 entry per store. Full T&Cs: herePromoter: CPM United Kingdom Limited, a company incorporated and registered in England and Wales with registered company number 01757157 and registered office address at 85 Strand, 5th Floor, London, England, WC2R 0DW.