Dove from Unilever has reformulated its entire body wash range in its latest move to drive growth into the female shower care category. The rollout of the new plant-based formula is now complete across the entire range and includes the addition of a new hypoallergenic body wash.
Dove’s new formula delivers superior skin deposition by removing oils without damaging the skin barrier. Made with a unique blend of three skin conditioners and gentle cleansers, the ultra-moisturising formula helps the skin produce new lipids and ceramides, addressing the care need within the female shower category. The formula is unique to Unilever and is as gentle to the skin as water – providing shoppers with a superior care formulation for their skin.
Dove will also be extending its portfolio with the launch Dove Derma Hypoallergenic Care Body Wash, following research that revealed 94 per cent of UK women had a dry skin condition, and 47 per cent of those feel less beautiful and less confident as a result. The new Body Wash, which addresses the specific skincare needs for dry and sensitive skin, is fragrance-free, absent of any potentially irritating ingredients, and has been tested to relieve dryness in just one shower.
The roll out of the new formula is part of Unilever’s wider sustainability strategy which looks to make sustainable living commonplace and is expected to be a key purchase driver for shoppers moving forward. Packaged in 100 per cent Post-Consumer Recycled material (PCR) plastic bottles, Dove Body Wash is now certified by PETA as both cruelty-free and vegan, featured front of pack, and appealing to the 85 per cent of UK consumers who believe cruelty free personal care products are important.
“Having grown in value sales by 12.3 per cent in the last year, we’re always listening to what our customers want and developing products that suit their needs," said Chris Barron, General Manager Personal Care Unilever UK&I. "We’re confident our new plant-based formula and hypoallergenic offering will continue to drive growth for us and the category. Not only does the revamp tap into the growing demand for plant-based and cruelty-free products, but it's also a superior offering - providing shoppers with ultra-moisturising skincare.”
To support the launch, the brand is investing £4M as part of a an ATL multi-media campaign, set to go live in July, across all channels including social, influencer, out of home and in-store activity.
Dove’s new formula across the body wash range and new Dove Derma Hypoallergenic Care Body Wash is available across all UK retailers.
• Dove Gentle Scrub Body Wash - 225ml
• Dove Relaxing Body Wash - 225ml
• Dove Nourishing Care Body Wash - 225ml
• Dove Deeply Nourishing Body Wash - 225ml/450ml/720ml
• NPD: Dove Derma Hypoallergenic Body Wash - 450ml
• Dove Renewing Glow Body Wash - 450ml
• Dove Anti-stress Body Wash - 450ml
• Dove Soothing Care Body Wash - 450ml -
• Dove Reviving Body Wash - 225ml/450ml/720ml -
• Dove Hydrating Care Body - 450ml -
• Dove Pampering Body Wash - 225ml/450ml -
• Dove Nourishing Silk Body Wash - 225ml/450ml/720ml
Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.
Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.
The range is retailed at £9.99 for a 1 kg bulk bag filled with pick and mix based on different themes, including a selection of fizzy, gummy, jelly, chocolate and foam sweets.
The bags are perfect for parties and special occasions, creating sweetie jars at home and topping up pick and mix stands in stores.
The Pick n Mix Station Space Bag is a mix of white chocolate stars, peach rings, stars and space-shaped gummy sweets.
The Blue Mix Bag contains a variety of blue-coloured tongue painters, raspberry liquorice slices, blue raspberry slices and bubblegum mushrooms, whereas the Red Mix Bag contains fizzy watermelon slices, giant strawberries, gummy teeth and strawberry kisses.
Chocolate lovers will enjoy the Choco Mix Bag which includes a mix of milk, white and strawberry chocolate flavour candy with candy topping.
The Scary Mix is perfect for young sweet lovers and theme parties, packed full of spooktacular sour fruit flavour jelly sweets, including skulls, worms, teeth and fangs.
Other mixes include the Fizzy Mix filled with fruit and cola flavour sour sweets, the Bottle Mix including popular bottle-shaped sweets and the Jelly Mix packed with fruity jelly and foam sweets.
“We’re very excited to reveal our new Pick n Mix Station brand to our retail customers,” Kathryn Hague, head of Marketing at Hancocks, said.
“The brand was created to fulfil a value proposition that celebrates our vast range of bulk confectionery.
“The 1 kg value pick and mix bulk bags are perfect for topping up pick-and-mix stations, adding sweets to party snack tables, or filling jars and tins with irresistible treats.
“With bulk bags trending on Tiktok, retailers can also sell these treats by the bag.
“Stocking up on the Pick n Mix Station bags will give retailers an opportunity to offer customers their favourite pick and mix treats at a low price point.”
Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.
The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.
New to the Warheads range are the Sour Popping Candy packs, available in Sour Watermelon, Sour Green Apple and Sour Raspberry.
Warheads Sour Popping Candy offers a crackling, popping sensation with a sour twist, aimed at younger customers seeking exciting new novelty products with tasty, trending flavours.
Each single flavour display contains 12 pouches, all packaged in an eye-catching design to pop out on shelves among other tasty treats.
Warheads have also launched a three pack - with all flavours included in each pouch.
Each three pack box available to retailers contains 20 pouches, and World of Sweets said the eye-catching display makes them perfect to be stacked on shelves among other tasty treats.
They can be merchandised alongside other Warheads branded lines, or as a part of a wider novelty collection.
The small pouches come at pocket-money friendly prices, making them a great impulse purchase.
“We are super excited to be bringing to market the brand new Warhead Sour Popping Candy pouches,” Louisa Jones, senior brand manager at World of Sweets said.
“Each pouch packs a serious punch, and sour candy lovers are sure to love the exciting, tasty flavours.
“Warheads have been a best-selling brand for us. Our customers have experienced a real boost in sales for both American confectionery and sour flavours, so this product is sure to be a hit with confectionery lovers.
“We’re always looking for ways to support our customers and fill those gaps in the market - and budget-friendly American confectionery lines are definitely needed.”
Warheads also offer a range of products in the top selling theatre box format.
Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.
This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.
Bringing the jumpers to life, a series of social videos sees models showcase the jumpers whilst sprinkling in a few recognisable footballer celebrations. Fans will have a chance to win one of these rare Christmas jumpers through an online competition on the brand’s social media channels.
The kit comes in two distinct variations: a green Carlsberg Danish Pilsner ‘Home’ kit, featuring the number 12 for the 12 days of Christmas, as well as a blue ‘Away’ kit for those who are celebrating Christmas away from home, with 00 on the back encouraging drivers to choose the alcohol-free Carlsberg 0.0.
“We had an amazing response from our followers to a mock-up Carlsberg Christmas jumper that we shared last year, and this year we wanted to give our fans an early Christmas gift by launching the real thing,” Sam Johnson, head of marketing, said.
“Carlsberg has such a strong association with football, and we wanted to celebrate this with these fantastic Christmas jumpers, whilst keeping the sense of humour the brand is renowned for. With a ‘knit launch’ in the colours of our classic Carlsberg Danish Pilsner and for our alcohol-free Carlsberg 0.0, we’re making sure everyone can be involved and enjoy the festive season responsibly.”
As part of the campaign, the brand is raising awareness of the Drinking Check from Carlsberg Marston's Brewing Company’s responsible drinking charity partner, Drinkaware, with a social story encouraging fans to take the Check for a Christmas that is both ‘noughty’ and nice.
Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.
Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.
The three varieties available in new 500ml cans have been carefully selected, with sales data places them as the best selling in Boost’s 250ml Energy range.
Boost Original Energy is rated first for taste among Original competitor products, and Original flavours remain strong in the category with a 28 per cent year on year growth. With flavours representing 32 per cent of Energy Stimulation sales, marking a substantial +28 per cent growth YoY, Red Berry is a guaranteed hit with consumers in the new larger can. Plus, the sugar-free energy drinks category has seen a remarkable +23 per cent YoY increase, and the new 500ml Sugar Free Original can caters for the growing trend in health-conscious consumers, with one in three now opting for more sugar-free beverages.
Adrian Hipkiss, Commercial Director at Boost Drinks says: “It is a very exciting moment for us to be expanding on our hugely successful 250ml energy range with a new 500ml offering. We’ve identified the trend in consumer demand for larger, on-the-go formats with 500ml showing huge growth in the sector, so to be able to launch our iconic Original flavour, also in Sugar Free, alongside the flavour-favourite Red Berry is not just huge for consumers looking for a bigger can on the go, but also for retailers who can now enjoy XL profits. We’re forever committed to innovation and excellence within the soft drinks category and are excited to see the new cans roll out across wholesale and convenience.”
These new products underscore Boost's continual dedication to offer retailers the opportunity to communicate great value on fixture vs. the major multiples, in line with its Honest Broker approach that underpins Boost’s commitment to being a transparent and collaborative partner to wholesalers and retailers.
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Smirnoff announces new global partnership with Troye Sivan
Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.
One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.
Amidst this busy schedule, Sivan will now step into his tongue-in-cheek CVO role as global ‘curator of immaculate vibes’ for Smirnoff – showcasing the Go OFF spirit to fans all around the world. The campaign is a call to arms to ditch to-do lists and dive into some fun - getting together, going out and going OFF. As the next stage of the brand’s wider WE DO WE campaign, it aims to create a more connected, open and exhilarating world.
“We are so excited to partner with Troye - as someone who radiates joy and shares our ‘WE DO WE’ spirit he is the ultimate vibe shifter for his fans all around the world,” Stephanie Jacoby, SVP Global Vodkas at Diageo, said.
“We knew from the moment we first spoke to Troye and his team that this was going to be something truly special – we share a passion for fun, for bringing people together and for not taking ourselves too seriously.
“I am delighted to welcome our new Chief Vibes OFFicer to the team, Troye is the perfect fit, and we can’t wait to collaborate over the coming months together – exciting things to come!”
The partnership launched this week across socials, after a series of teaser drops, with a video showing Sivan taking part in a tongue-in-cheek press conference, announcing his new CVO position to interviewers and sharing his mission, for people to Go OFF.
In true Smirnoff style, a collective of global creatives was brought together to craft the latest Go OFF work and bring a pop-world spin to the vibrant Smirnoff brand world.
Sivan said: “For me, Smirnoff has always been omnipresent – whether it’s at house parties, backstage at shows, or nights out with friends. I see the brand all around the world, and whenever I do, it feels like something I want to be part of. "Go OFF” is all about getting people together and being ourselves, something I’ve really embraced in this part of my life and something I’m excited to continue to do with this partnership.”
The launch will be followed by Smirnoff’s sponsorship of Sivan’s Australia and New Zealand tour where he will share the Go OFF vibes with fans at exclusive after parties in both Sydney and Melbourne.
The global partnership will show up across social, OOH, digital, in-store and through event activations in over 20 countries including the UK, Brazil, Australia and India over the coming months and forms part of Diageo's wider focus on embedding their brands at the heart of key cultural moments for consumers - from music and fashion to sports, food and more.