Skip to content
Search
AI Powered
Latest Stories

Dove reformulates body wash range, adds hypoallergenic variant

Dove reformulates body wash range, adds hypoallergenic variant

Dove from Unilever has reformulated its entire body wash range in its latest move to drive growth into the female shower care category. The rollout of the new plant-based formula is now complete across the entire range and includes the addition of a new hypoallergenic body wash.

Dove’s new formula delivers superior skin deposition by removing oils without damaging the skin barrier. Made with a unique blend of three skin conditioners and gentle cleansers, the ultra-moisturising formula helps the skin produce new lipids and ceramides, addressing the care need within the female shower category. The formula is unique to Unilever and is as gentle to the skin as water – providing shoppers with a superior care formulation for their skin.


Dove will also be extending its portfolio with the launch Dove Derma Hypoallergenic Care Body Wash, following research that revealed 94 per cent of UK women had a dry skin condition, and 47 per cent of those feel less beautiful and less confident as a result. The new Body Wash, which addresses the specific skincare needs for dry and sensitive skin, is fragrance-free, absent of any potentially irritating ingredients, and has been tested to relieve dryness in just one shower.

The roll out of the new formula is part of Unilever’s wider sustainability strategy which looks to make sustainable living commonplace and is expected to be a key purchase driver for shoppers moving forward. Packaged in 100 per cent Post-Consumer Recycled material (PCR) plastic bottles, Dove Body Wash is now certified by PETA as both cruelty-free and vegan, featured front of pack, and appealing to the 85 per cent of UK consumers who believe cruelty free personal care products are important.

“Having grown in value sales by 12.3 per cent in the last year, we’re always listening to what our customers want and developing products that suit their needs," said Chris Barron, General Manager Personal Care Unilever UK&I. "We’re confident our new plant-based formula and hypoallergenic offering will continue to drive growth for us and the category. Not only does the revamp tap into the growing demand for plant-based and cruelty-free products, but it's also a superior offering - providing shoppers with ultra-moisturising skincare.”

To support the launch, the brand is investing £4M as part of a an ATL multi-media campaign, set to go live in July, across all channels including social, influencer, out of home and in-store activity.

Dove’s new formula across the body wash range and new Dove Derma Hypoallergenic Care Body Wash is available across all UK retailers.

• Dove Gentle Scrub Body Wash - 225ml

• Dove Relaxing Body Wash - 225ml

• Dove Nourishing Care Body Wash - 225ml

• Dove Deeply Nourishing Body Wash - 225ml/450ml/720ml

• NPD: Dove Derma Hypoallergenic Body Wash - 450ml

• Dove Renewing Glow Body Wash - 450ml

• Dove Anti-stress Body Wash - 450ml

• Dove Soothing Care Body Wash - 450ml -

• Dove Reviving Body Wash - 225ml/450ml/720ml -

• Dove Hydrating Care Body - 450ml -

• Dove Pampering Body Wash - 225ml/450ml -

• Dove Nourishing Silk Body Wash - 225ml/450ml/720ml

• Dove Pro Age Body Wash - 450ml/720ml

RRPs:

• 225ml- £1.50

• 450ml - £3/£2.50

• 720ml - £3.50

More for you

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less