Dr Veneta’s 4-strong dog food range enters freeze-dried fray

The next chapter in nutritious meal solutions for discerning dogs arrives this April, courtesy of Dr Veneta’s four-strong portfolio of freeze-dried nuggets whose avant-garde nutritional makeup prioritises the ongoing health of your dog’s microbiome, where 84 per cent of its all-important immune system resides.

Freeze-dried thinking has in recent times become the nutritious benchmark within premium tier K9 nutrition, a best-of-both-worlds proposition that combines the nutritional vitality of raw with the ‘everyday appeal’ of convenient, ambient stored kibbles.

With Dr Veneta’s unflinching commitment to 80 per cent meat or fish supplemented with minimally-processed human-grade fruit, veg and herbs, this stylish looking portfolio seeks to go one step further than its incumbent freeze-dried peers by insisting upon the inclusion of a fermented yeast collagen and beneficial botanicals which further elevates support for your dog’s underlying gut health.

Super-charging the microbiome has become the latest challenge facing so many human-orientated functional foods. With "pet humanisation" remaining the lead driver within top tier dog food decision-making, it was perhaps inevitable that superior gut health would become Dr Veneta’s primary call-to-arms, with fermented yeast super-charging each recipe’s capacity to support good digestion, supple joints and muscles, healthy skin, shiny coats and reduced inflammation.

As one of the UK’s leading vets and canine nutritionists, Dr Veneta was determined to launch a far-reaching range that gave equal billing to great taste and nutritional integrity, fuelling the healthier living aspirations of today’s better informed "pet parents."

"As an active veterinary practitioner," said Veneta, "my team and I see so many morbidly obese and nutritionally bereft dogs for whom a nutritionally well-rounded diet could make the world of difference."

Available in: STAY MOBILE (Chicken Swede & Blueberry) STAY CALM (Turkey, Pear & Apple) STAY SHINY (Turkey, Salmon, Carrot & Blueberry) & STAY YOUNG (Pork, Pumpkin & Pear)