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Dubai style chocolate takes UK by storm

Dubai style chocolate bar with pistachio and knafeh, popular in UK supermarkets

Dubai style chocolate bar featuring a blend of pistachio and knafeh

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Dubai style chocolate has taken the UK by storm with many shops stocking dupes of the popular flavour while some supermarkets are forced to impose limits on how much a shopper can buy at once.

Shoppers have been clearing the shelves of the chocolate bar which is filled with pistachio and the Arab dessert Knafeh - a shredded crispy pastry.


First created in 2021, the flavour has proven popular with UK shoppers, with stores such as M&S, Lidl, and Morrisons soon jumping on the bandwagon.

Most recently, supermarket Waitrose has joined the frenzy, adding Lindt Dubai Style Chocolate to select stores on March 23.

Soon after the launch, the supermarket has imposed a limit of two chocolates per person on the £10 bars, saying it want everyone to have the "chance to enjoy the delicious chocolate".

The Lindt bars, which contain 45 per cent pistachio and Kadayif pastry, were first launched in the UK in December.

They are one of many options, with some stores now offering own-brand versions, after the TikTok craze went viral, which was first sparked by Dubai chocolatier Fix Dessert’s Can’t Get Knafeh of It tablet.

Food influencers have taken to TikTok to post their thoughts on the ultra-indulgent bars.

Meanwhile, Lidl has announced it will be releasing its own version of the viral Dubai chocolate bar in its stores from Saturday (29).

Lidl released a £3.99 version of this with the J.D. Gross Dubai-Style Chocolate bar on their TikTok shop on March 20.

A limited stock of 6,000 bars was sold out within an hour, with around 72 bars being purchased per minute, according to the supermarket. Due to its popularity, Lidl said it will be making its own version available soon in selected stores.

Lidl also will be restricting the limit of purchase, keeping it to two bars per person.

While similar options can be found in other supermarkets, Lidl has proudly claimed their deals to be the most cost-effective upon the popular chocolate bar.