Skip to content
Search
AI Powered
Latest Stories

East End Foods introduces new range of Indian inspired instant mixes and pancake mixes

East End Foods introduces new range of Indian inspired instant mixes and pancake mixes
lenovo

East End Foods has announced the launch of two new ranges to their portfolio this summer, offering consumers true ethnicity of South Asian flavours in convenient formats perfect for creating delicious dishes at home.

Instant Mixes

These instant mixes provide a convenient shortcut to delicious and authentic South Indian-style cuisine with just a few simple steps.


This significant shift towards convenience does not compromise on taste and authenticity. With easy-to-follow instructions and quick preparation times, the mixes also serve as a gateway for aspiring home cooks to explore the rich and diverse world of South Indian cuisine. Suitable for vegetarians, each mix comes in a 500g pack.

intant mix east end

Indian inspired Savoury Pancake Mixes

Simply just add water and cook in a pan to create delicious Indian inspired savoury pancakes – It couldn’t be simpler!

Palak Moon Chilla (Spinach Moong Bean mix) and Besin Chilla (Masala chickpea mix) are perfect for breakfast, brunch, lunch, or as a light dinner. Both Mixes are suitable for vegans and are high in protein. They are packaged in resealable 100g packs to ensure freshness.

"We are excited to introduce these two new ranges of mixes to our portfolio for new and existing customers,” said Kelly Wyld, Marketing Manager at Vibrant Foods. “Our goal is to make authentic South Asian cooking accessible for everyone. We believe these new products will inspire more people to enjoy the rich flavours of South Asian cuisine in their homes."

The new mixes will be available in selected supermarkets and independent stores across the UK.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less