Easter celebration to be impacted as cost-of-living crisis bites

Ongoing cost-of-living crisis is expected to have an impact on Easter celebrations this year, suggests a recent survey.

According to a new study from the UK’s cashback site, TopCashback, 45 per cent of Brits say that the cost-of-living crisis will have an impact on their Easter celebrations this year. Over a third (36 per cent) will not be celebrating Easter at all with financial struggles being cited as one of the most popular reasons for doing so. A quarter (24 per cent) of those who don’t plan to celebrate, say it’s because they simply can’t afford to.

Those who are celebrating it plan to mark the occasion by spending an average of £104 – £4.5bn as a nation, which is £221m less than what families spent on Easter in 2022.

Easter gifting is set to see a decline, with Brits planning to scale back on small gestures like buying flowers and sending cards. Just 34 per cent will be spending money on gifts for their loved ones, and of those who won’t be – over a quarter say it’s because they don’t have the money to do it, states the survey report.

However, most (93 per cent) will still be buying chocolate eggs, with national spend on the Easter staple set to reach £912m (£78m less than in 2022). Some 21 per cent of those who won’t be buying any Easter eggs, say they can’t afford them.

Adam Bullock, UK Director at TopCashback, said: “Easter has always been about spending quality time as a family, so it’s disheartening to know that the cost-of-living crisis is having such a profound impact on people, some are forced to give this up.

“Although this year may not be about having a big meal or an expensive day out, I hope that most families will still be able to come together and enjoy some of the free and budget friendly activities on offer.

“Whatever you do, be sure to check for deals and discounts online. TopCashback for example, will be offering free Easter eggs as well as savings on groceries, gifts and family attractions.”