Eat Natural launches new raw range

Eat Natural is set to launch a new snack bar range in the UK this July. Aimed at consumers looking for alternative snacking options, the new Raw range uses a few, delicious ingredients and has been carefully crafted to maintain the great taste that consumers have come to expect from the brand.

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Sitting alongside the wider Eat Natural portfolio, the new gluten-free Raw bars will come in three varieties: Hazelnut, Dates & Peanut, Peanut, Almond & Cocoa and Almond, Cranberries & Pomegranate.

“At Eat Natural, we are always experimenting with new and exciting flavour combinations. We know that consumers are looking for alternative snack options and these three bars are perfect for those who want to savour snacks that contain delicious ingredients," said brand manager Lucia Gimson. "The bars offer an appetising medley of fruit and nuts and caters to the growing number of consumers looking for new and exciting snack alternatives. They are also HFSS compliant so these bars can be found at checkouts.”

The launch follows Eat Natural’s first multi-media campaign which debuted last month, and was the first piece of major advertising activity since its acquisition by Ferrero in December 2020.

The new range uses white packaging with large transparent windows to allow consumers to see the product and is available as 45g single bars (RRP £1.25).