Pioneering snack brand, Eat Real, has unveiled its boldest flavour launch yet, introducing five exciting new varieties that bring the pleasure and variety of real food to the snack aisle.
The UK is a nation of food lovers. Scratch cooking is on the rise, recipe content is at an all-time high, and searches for ‘chickpea benefits’ have surged 300 per cent in the last three years.
But whilst shoppers are demanding better ingredients and exploring a wider variety of global flavours in their meals, snacks still lag behind when it comes to real food values and culinary inspiration.
Non-potato-based snacks are up 14 per cent year on year – and Eat Real is leading the charge as the UK’s fastest-selling free from snack brand. Its new range builds on that momentum with bold recipes inspired by home cooking, real food moments and the rich, adventurous world of global cuisine.
Crafted from delicious ingredients and shaped by evolving food trends, these new-to-snacking combinations meet growing demand for variety – especially in the Free From aisle, where plain and salted options still dominate – offering a vibrant, flavour-led alternative to the mainstream choices that define much of the CSN category.
- Hummus Chips with Lime, Chilli & Sea Salt – A balance of zesty, spicy and salty, tapping into the growing demand for citrus-heat pairings.
- Hummus Chips with Caramelised Onion & Balsamic– A perfect combination of rich caramelised sweetness and tangy balsamic vinegar, creating an irresistible flavour you’ll keep coming back to.
- Hummus Chips with Italian Cheese and Black Pepper – A nod to Italy’s iconic three-ingredient pasta dish, combining cracked black pepper with a bold, plant-based cheese flavour.
- Chips with Chargrilled Red Pepper & Smoked Paprika – A rich, smoky and savoury option inspired by Mediterranean cuisine.
- Lentil Chips with Greek Cheese, Tomato & Herb – A fresh take on Greek-inspired snacking, building on the viral #FetaPasta trend with 750M+ TikTok views – reimagined in a plant-based and gluten-free format.
Eat Real’s new pack designs are inspired by the evocative and rich aesthetic of cookbooks – bringing real food values directly into its snacks. The vibrant, food-led photography highlights the depth and vibrancy of these new flavours – appealing to food lovers and tapping into taste as the number one driver of purchase.
Health continues to be a key focus for the brand, with each pack free from artificial ingredients. The Hummus range is fully HFSS compliant, and both the Hummus and Lentil ranges contain 30% less fat than regular potato chips. In line with the rest of its range, the new flavours are all gluten-free and plant-based.
Sandie Dilger, Chief Marketing Officer at Eat Real, commented, “Eat Real has always been about doing things differently. We believe that snacks should be as exciting as the food we cook at home – big on flavour, inspired by kitchen combinations we love, and never feel like a compromise. 2025 is a big year for Eat Real, and we’re kicking it off with our boldest range yet.
“These new flavours showcase what makes Eat Real special. The things that make our snacks taste delicious – like the alternative bases and bold recipes – are also what make them good.”
Eat Real’s new packs are available nationwide from 7th April at stockists including retailers Tesco and Ocado. The new range will also be available via key wholesale, foodservice, and convenience partners.
As part of the rollout, the brand is activating both digitally and in-store – kicking off with the launch of its new website www.eatrealsnacks.com and showcasing the bold new range at the Farm and Deli Show (7–9 April, NEC Birmingham). The team is also celebrating four wins in the Farm and Deli Show Awards with The Grocer – including Gold for its Italian Cheese & Black Pepper Hummus Chips.
Sharing bags, Hummus Chips (110g): Lime, Chilli & Sea Salt, Caramelised Onion & Balsamic and Italian Cheese & Black Pepper. Lentil Chips (95g): Chargrilled Red Pepper & Smoked Paprika and Greek Cheese, Tomato & Herb, RRP £2.25
Grab bags, Hummus Chips (45g): Caramelised Onion & Balsamic and Italian Cheese & Black Pepper, RRP £1.20
