Skip to content
Search
AI Powered
Latest Stories

Eat Real teams up with local students in a unique ‘design & make’ collaboration

A unique collaboration between Leicester’s Beaumont Leys School and Cofresh Snack Foods has seen students creating new flavours and pack designs based on the company’s Eat Real healthier snacking brand.

The students were tasked to develop some new and commercially-viable snack products and pack designs as part of the Year 10’s Food and Nutrition GCSE coursework.


Working primarily with Debbie King, sales and marketing director, and Karen Walters, technical director, pupils were given a detailed insight into running a food business. They also explored various roles and responsibilities related to new product development, food safety and quality, traceability, manufacturing, sales, marketing, advertising and PR at the company.

The project culminated with the students’ new flavours being produced in the Menzies Road factory and their pack designs brought to life by Ravi Limbachia, creative head at Cofresh.

“The students have thoroughly enjoyed this innovative design and make project and it was an absolute pleasure working with Cofresh,” said Dhara Ramji, food and nutrition teacher at Beaumont Leys. “The company has been very accommodating and students were in awe of seeing their snack flavour ideas and creative packaging made into actual products.”

Priyesh Patel, managing director at Cofresh, commented: “It was an absolute pleasure to welcome these pupils into our business and hope that their time working alongside us has helped them gain useful insight into the workings of a food manufacturer.

“Their flavour ideas and pack designs were really creative and right on track with current snacking trends - we were all very impressed with their understanding of the sector, their enthusiasm for the project and the delicious flavours they came up with! We wish them all every success with the rest of their GCSEs and who knows, we may have just inspired a future snacks supremo or two!”

More for you

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Pepsi Max helps retailers score big with return of  EA Sports FC on-pack promotion

Pepsi Max helps retailers score big with return of EA Sports FC on-pack promotion

Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.

Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.

Keep ReadingShow less
Kick off the Premier League in-store with Guinness’s Community Grant

Kick off the Premier League in-store with Guinness’s Community Grant

Win £5,000 to donate to a local football initiative

Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.

To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.

Keep ReadingShow less
Forest Feast owner acquires Indie Bay Snacks

Forest Feast owner acquires Indie Bay Snacks

Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.

Keep ReadingShow less
Reviva to become official coffee partner of Williams Racing

Reviva to become official coffee partner of Williams Racing

Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.

The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.

Keep ReadingShow less