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EG On The Move to emerge as 'retail powerhouse' as Applegreen UK acquisition completes

EG Group
Photo: EG Group
Photo: EG Group

EG On The Move has completed its acquisition of Applegreen UK’s convenience and fuel retail network, adding 98 sites and approximately 40 foodservice concessions to its portfolio.

The deal, described by EG On The Move as a move to "create a retail powerhouse" in the independent petrol forecourt sector, underscores the company's strategic push to broaden its UK footprint.


With the completion of the transaction, EG On The Move now operates 151 petrol forecourt sites nationwide, alongside 209 foodservice concessions. The expansion also enhances its EV infrastructure, with around 40 locations offering more than 200 rapid charging ports.

As part of the acquisition, the group has also taken over the Applegreen fuel card business.

EG On The Move stated that this addition will strengthen its ability to offer tailored fuel solutions for commercial and fleet customers, while maximising synergies across its growing network.

EG On the Move chief executive Zuber Issa said: “We look forward to integrating the Applegreen UK business into EG On The Move.

“This acquisition is a natural fit, and enables EG On The Move to continue to redefine convenience retail and mobility for our customers, with a strong focus on quality, innovation, and sustainability.”

He added that customers and stakeholders can expect a “seamless transition”, while the 1,142 staff members working at the 98 sites are expected to transfer to EG On The Move as part of the transaction.

Applegreen Europe COO and Welcome Break CEO John Diviney said, “Following completion of this transaction, Applegreen remains committed to the UK market through our majority stake in Motorway Services Area (MSA) operator Welcome Break, and our growing EV charging business.

“We have a strong pipeline of new MSAs to develop, and recently opened our new £55 million state-of-the-art location at Junction 33 of the M1 at Rotherham.”

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