Eight years of growth and a rebrand for Beanies

Beanies Flavour Coffee has announced a major rebrand across its entire range off the back of double-digit growth every year since it launched in 2013. The company has invested heavily in the look and feel for the brand to bring it up to date.

Since the launch in 2013, Beanies Flavour Coffee has seen growth year on year, accumulated a passionate consumer base of flavoured coffee lovers and increased distribution to over 30 countries.

Beanies set out to give its jars more shelf appeal to look more attractive to the consumer’s eye when on display. Each flavour has been individually designed to have its own distinctive look and personality whilst still clearly being under the Beanies umbrella.

“We felt the time was right to take a look at the brand to take it to the next level," said MD John Evans. "Our highly-engaged consumers are always looking for innovation and with this rebrand we are confident that we will bring in new Beanies fans as well."

The new brand has already launched in Aldi with three new flavours (Caramelised Biscuit, Nutty Hazelnut and Cookies and Cream) and two existing ones (Chocolate Orange and Irish Cream). The rest of the range will roll out completely throughout June.

Beyond the relaunch, Beanies has plans for further new flavour launches and extending its Christmas range and sachet offering later this year.

Beanies is sold into wholesalers and across independents.