Eisberg Wine has rebranded its original collection as the "Eisberg Signature" line, showcasing new labels for its original core collection.
Eisberg Signature will be introduced alongside the new premium "Eisberg Selection" line, marking the start of a new chapter for the brand.
"At Eisberg, we're thrilled about the upcoming changes," said account manager Dan Harwood. "The refreshed label on our beloved original range will give the brand a new perspective, showcasing our commitment to staying in tune with the evolving trends amongst the alcohol-free audience."
The soon-to-be-renamed Signature range, comprising Sparkling Blanc, Sparkling Rosé, Sauvignon Blanc, Chardonnay, Rosé, Merlot, and Cabernet Sauvignon, offers a diverse selection of wines for every palate at a very affordable price point.
The rebranding underscores Eisberg's overarching vision to cater to every customer for every social setting.
“While there's considerable interest in the premium 'Selection' range for special events or people who look for a more luxury bottle of wine as a weekend treat, customers will continue to rely on the 'Signature range' for their everyday needs” says Dan.
Harwood also hinted at the upcoming launch of Eisberg Cans and Eisberg Spritz, tailored for a completely different social situation.
The new labels look set to roll out in the upcoming months, with customers being advised to keep an eye out for the ‘Signature’ range.
