Elegance tissue is better value, says London-based retailer

It’s been less than a year since Elegance toilet tissue launched and it’s estimated to already be available at over 5,000 convenience stores across the country. This great value, daily essential brand is becoming a favourite in convenience stores.

Kugan, business owner of London-based Forest Food and Wine Convenience Store, explains, “My customers like the product and the value it represents. At a time when prices are very high, which in turn impacts margins and sales, Elegance is a great value product my customers are choosing over other toilet roll brands.

"The price-marked packs make a big difference, it really demonstrates value to shoppers. Customers are looking for value and their usual ‘go to’ brands are too expensive right now. I’m now buying Elegance every week, the 18 roll packs are my best seller.

"The product looks good and if my customers buy it – I buy it!”

Mark Warriner, Sales Manager, says “Demand for Elegance toilet tissue continues to grow nationally and the feedback from customers has been very positive.

"Shoppers are continuing to move away from expensive brands and seek out value instead. Elegance price mark packs certainly offer incredible value, and availability across wholesalers also continues to grow.”

Elegance toilet tissue is available from many major wholesalers including Dhamecha, United Wholesale Grocers Ltd, Lioncroft Wholesale Limited, United Wholesale (Scotland) Limited, Thames Cash and Carry, Holland Bazaar and more.