Elf Bar strengthens sustainable practices with recycling scheme

Leading disposable vape brand Elf Bar has highlighted its sustainable practices and industry compliance through its comprehensive recycling efforts in reducing e-waste generation as part of the World Environment Day celebrations.

Elf Bar said it has been working closely with the UK's compliance body, the European Recycling Platform (ERP), since last year. The partnership has facilitated Elf Bar's successful registration under the guidelines of the Waste Electrical and Electronic Equipment (WEEE) regulations in the UK.

Elf Bar has launched the GreenPowercycle recycling program with Recover, one of the UK's most established lithium recycling companies, in the UK early this year. Leveraging its Euro 6 standard-compliant, low-carbon vehicles, Recover has handled the collection and transportation of the discarded devices from retail outlets.

The collected devices are transported to an Authorized Approved Treatment Facility (AATF) certified organisation, where they are completely and thoroughly disassembled for recycling. The GreenPowercycle recycling program ensures that all the components within the vapes, including the plastics and metals, undergo a rigorous disassembly and recycling procedure.

“Through the comprehensive recycling process, all components, including plastics and metals, are safely transformed into reusable secondary raw materials,” said John Dorman, chief executive of Recover. “No e-cigarette maker has achieved this before Elf Bar.”

Several vape retail partners, such as MyCigara, Evapo, and Tidal Vape, have already joined the GreenPowercycle program to install dedicated recycling bins for used Elf Bar products in their UK-based stores. The initiative will be expanded to include more retail chains soon.

“From R&D to business operations, environmental stewardship permeates all aspects of our business,” said Priya Liu, director of ESG of Elf Bar. “We are committed to achieving zero waste diversion to landfills and are continually developing our recycling program. By 2025, Elf Bar aims to achieve closed-loop sustainable development by establishing a full-cycle recycling system that is mature, dismantlable, and reusable.”

Outside of the UK, Elf Bar has also been implementing environmental protection programs and carrying out recycling initiatives in various countries since last year. This includes Ireland, Romania, and Cyprus, where recycling services are provided in over 3,000 stores.