Empire Bespoke Foods has announced the launch of a new e-commerce loyalty club, giving retailers an opportunity to trial new products for free.
Retailers only need to do order through the website of the firm at least once a month to get automatically enrolled into the World Food Club.
“We really wanted to launch a loyalty scheme for our customers that highlights our world-wide sourcing ethos. We take pride in bringing the UK consumer the finest quality and most authentic food and drink brands from around the globe and now our customers can trial new products each month,” said Nick Thomas, sales and marketing director at EBF.
The club members will receive an additional free case of a product with their order. The leading importer and distributor of speciality foods said this will take the risk out of trialling new products in-store.
The club will also be aligned to the regular promotional activity of the business.
