Skip to content
Search
AI Powered
Latest Stories

Empire Bespoke Foods unveils new Master Cook ‘Asia’ range

Empire Bespoke Foods unveils new Master Cook ‘Asia’ range

Empire Bespoke Foods, the leading speciality global food importer and distributor, has launched its Master Cook ‘Asia’ collection of authentic, easy-to-cook meal kits, noodles and condiments inspired by the evocative flavours and recipes of Japan, Korea and India.

The rangecomprises four easy to prepare Japanese meal kits (Katsu Curry, Sesame Teriyaki, Curry Udon and Yaki Soba), plus Ramen, Udon and Sobadry noodles (ideal for soup or stir-fries), Soy sauces (Premium, Dark and Light), Ramen Broth and Classic Kimchi (spicy fermented vegetables). The meal kits and the condiments (excluding Ramen broth) are all suitable for vegan and vegetarian diets.


Created by chefs to blend authentic flavours with convenience for taste-seeking, time-poor consumers keen to recreate their favourite dishes at home, each kit contains pre-measured ingredients to add to the consumer’s preferred protein or vegetables, to help create chef-crafted meals, at home, within 15 minutes.

Master Cook ‘Asia’ is the first range extension to the original Master Cook brand launched last year.

Master Cook Katsu Curry Kit from Empire Bespoke Foods

“Our long-standing relationships with the finest Asian suppliers have helped us create this truly authentic and high-quality range,” commented Upuli Ambawatta, brand nanager at Empire Bespoke Foods.

“The Master Cook recipes have been developed by chefs who possess a deep understanding of aromatic ingredients and traditional culinary techniques, and who have drawn on their extensive knowledge and experience to create these delicious and convenient meal solutions.

“For consumers, the kits help deliver authentic and delicious meals while empowering them to confidently explore bold Asian flavours without spending excessive time or effort in the kitchen,” added Upuli. “For retailers, the range offers a valuable opportunity to make the most of growing consumer demand for high quality authentic Asian meals and convenient ‘at home’ taste adventures.”

RRP: from £1 - £3.75.

More for you

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Kick off the Premier League in-store with Guinness’s Community Grant

Kick off the Premier League in-store with Guinness’s Community Grant

Win £5,000 to donate to a local football initiative

Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.

To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.

Keep ReadingShow less
Forest Feast owner acquires Indie Bay Snacks

Forest Feast owner acquires Indie Bay Snacks

Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.

Keep ReadingShow less
Reviva to become official coffee partner of Williams Racing

Reviva to become official coffee partner of Williams Racing

Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.

The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.

Keep ReadingShow less
Swizzels launches first-ever Christmas-themed Squashies

Swizzels launches first-ever Christmas-themed Squashies

Sweet-maker Swizzels has unveiled brand-new limited-edition Naughty & Nice Squashies in time for Christmas.

Squashies continue to be the No.1 Sugar Confectionery brand in the market, which has prompted Swizzels to introduce its first-ever Christmas-themed Squashies to keep up with the increasing demand during the festive period.

Keep ReadingShow less