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Epicurium add new VIT HIT Sparkling range to their healthy drinks

Epicurium add new VIT HIT Sparkling range to their healthy drinks
Andy Marino
By Andy MarinoMar 18, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Epicurium have added the new VIT HIT Sparkling range to their healthy drinks category.

Available in three flavours (£1.49 RRP) and each can contain less than 40 calories, free from added sugar, sweetened instead using stevia.

Actively marketed towards everyday health, the range offers Independent Retailers further opportunity to embrace the growing wellness trend in their drinks fridge. All VIT HIT drinks are low in sugar and calories, providing 100 per cent RDA of eight essential vitamins all fused with the goodness of natural tea.

“Consumers are looking for innovation in soft drinks and today’s ranges are the antidote to the standard same old drinks fridge. Retailers really need to embrace the new wave of adult soft drinks, low & no, and health boosting ranges," said Michael Ratheram, Customer Engagement Manager at Epicurium.

To supplement the launch, Epicurium are running a 20 per cent promotional discount on the range for the rest of the month of March.

For more information please visit www.epicurium.co.uk/vithit

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