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Epicurium adds 5 new Maximuscle protein bars

Epicurium adds 5 new Maximuscle protein bars
Andy Marino
By Andy MarinoFeb 26, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Specialist snacks wholesaler Epicurium has added five new protein bars from leading sports nutrition brand Maximuscle.

Retailers can now stock these high-protein bars (15g protein) which are available in healthier, yet indulgent flavours including New York Cheesecake, Cinnamon Swirl and Salted Caramel (rrp £1.89)

Formulated by in-house nutritionists to boost the protein-content of shopper’s diets, Maximuscle protein bars contain just 190 calories per serving and are great for busy, active lifestyles.

James Christie, Trading Manager at Epicurium, says “These bars come with a very competitive rrp yet still offer strong profit for retailers, as well as having some rather different flavours, all with less than 2g of sugar.”

The new bars join a strong line-up of market leading and challenger protein snacks available from Epicurium.

epicuriummaximuscleprotein bars

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