Skip to content
Search
AI Powered
Latest Stories

Epicurium expands protein ranges with Upbeat and Barebells

Epicurium expands protein ranges with Upbeat and Barebells

With consumers becoming more aware of the importance of hydration and giving the body the fuel it needs, Epicurium has expanded its Upbeat range with the addition of Upbeat Hydration and Upbeat Energy.


UpBeat 2

Upbeat Hydration is an everyday drink with a functional benefit, delivering 10g of Clear Whey Isolate protein, vitamin B complex, and 3000mg of BCAA, while containing just 62 calories per serving and absolutely zero sugar. It is also made from 100% recyclable packaging and is Certified Carbon Neutral. Available in two fruity flavours in the form of Zesty Orange and Mixed Berry, it is the perfect choice for active nutrition, whether you’re sipping it on a run or as a post-workout refresh.

Upbeat Energy is the post-workout recovery option for the performance and nutrition-based shopper, delivering 15g of Clear Whey Isolate protein, 180mg of caffeine, and 4000mg of BCAA, while containing just 80 calories per serving. It is also made from 100% recyclable packaging and is Certified Carbon Neutral. Available in two sweet and punchy flavours in the form of Tropical and Sour Berry, it combines all the benefits of protein shakes, energy drinks, and vitamin waters to keep you hydrated, energised, and boosted, right when you need it most.

With the increasing demand for healthier and smarter snacking, Epicurium has expanded its Barebells range with the addition of the all-new Barebells Soft Bars.

Barebells 2

Brand new to market, they contain 16g of protein per bar, no adder sugar, and come in at an RRP of £2.50. Available in Peanut Caramel and Caramel Choco flavours, they are Barebell’s softest protein bars ever and are perfect as a post-workout snack or a quick pick-me-up, being a delicious way to fuel your body and keep hunger at bay.

UpBeat 1

Upbeat Hydration

  • Upbeat Protein Hydration - Zesty Orange (12x500ml)
  • Upbeat Protein Hydration - Mixed Berry (12x500ml)
  • RRP £2.10

Upbeat Energy

  • Upbeat Protein Energy - Tropical (12x500ml)
  • Upbeat Protein Energy - Sour Berry (12x500ml)
  • RRP £2.50

Barebells

  • Barebells Soft Protein Bar – Peanut Caramel (12x55g)
  • Barebells Soft Protein Bar – Caramel Choco (12x55g)
  • RRP £2.50

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less