For autumn 2023, UK wholesaler, Epicurium, has announced the launch of its ‘Big Night In’ campaign in response to consumer trends and the cost-of-living crisis.
The ‘Epicurium Fuelled Big Night In’ campaign serves to provide inspiration for retailers who may not have the time or expertise to curate a holistic snack range that ticks all the boxes of the modern consumer, supporting them to provide customers with snack and beverage options to help them make the most of a night in, whether that be for movies, sporting events, or pamper sessions.
The campaign also sees the launch of "The Big Night In" hub which will curate products aligned with specific activities and provide retailers with insight guides to help customer’s buying decisions, elevating the experience and replicating the excitement of a night out.
“The convenience industry is rapidly changing, with the ongoing cost-of-living struggles, combined with brands becoming bolder and more innovative in their flavourings and textures, seeing snacks becoming increasingly exciting and in demand," said Epicurium’s Managing Director, Ben McKechnie. "This is resulting in more and more consumers opting to stay in rather than go out.
"The Epicurium 'Big Night In' campaign recognises this and offers a handy one-stop-shop for retailers looking to curate that exciting range for their consumers, to allow them to them to enjoy their 'Big Night In', in style, fuelled by Epicurium.”
Brian McLister