Bacardi-owned Eristoff vodka is the hero brand of the company’s latest Ready-To-Drink (RTD) cocktails to hit the grocery and convenience channels.
Launched in response to an emerging consumer demand for berry and tropical flavours, Eristoff Pink It Up! and Eristoff Passion Star! are on-trend cocktails in an on-trend format.
“RTD consumers love to experiment and try new flavours and that’s exactly what we had in mind when we created these fantastic new RTDs from Eristoff vodka,” said Sharon Kearney, impulse controller for Bacardi.
Eristoff Pink It Up! is a great tasting cocktail made with Eristoff vodka mixed with lemonade and strawberry to give exactly the right mix of sweet and fruity while Eristoff Passion Star! is an exciting, no-fuss cocktail made with Eristoff vodka mixed with soda and passion fruit to give a refreshing twist.
With demand for RTD cocktails no longer limited to the summer months, the launch of the new Eristoff RTDs is perfectly timed for the upcoming holidays.
“Staying in will be as popular as going out this festive season,” Kearney said. “Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs.”
The quality and taste of the latest RTD launches is helping the category take share from wine and beer and with its strong RTD portfolio, which includes classics like the Bacardi Mojito and Bombay Sapphire & Tonic, Bacardi is playing a major part in this transformation.
“For more than 160 years, Bacardi has been creating drinks which put quality and taste first and RTD cocktails are no different,” added Kearney.
Eristoff Pink It Up! And Eristoff Passion Star! are available in 250ml cans with an ABV of 5% and an RRP of £2.00.
