Essity's Bodyform and Plenty both scoop Product of the Year Awards 

Two prominent brands from Global hygiene and health company Essity – Bodyform and Plenty – have been crowned Product of the Year for 2024. Bodyform's innovative Cour-V Technology secured victory in the Period Care category, while Plenty Flexisheets Tubeless emerged triumphant in the General Household category, marking a significant achievement for both brands.

Two prominent brands from Global hygiene and health company Essity – Bodyform and Plenty – have been crowned Product of the Year for 2024. Bodyform's innovative Cour-V Technology secured victory in the Period Care category, while Plenty Flexisheets Tubeless emerged triumphant in the General Household category, marking a significant achievement for both brands.

Bodyform Cour-V Liners were launched in March 2023, with Cour-V being relaunched across the entire portfolio by the end of 2024.

The key features of Bodyform Cour-V include, adaptive Fit with V-protection towels and Cour-V™ adaptive technology for optimal protection, fast absorption through 3x smart blood absorption zones, improved design with a better shape, enhanced core, and eco-friendly packaging using 80% renewable and recycled materials.

Plenty, a household name for high-quality household products, secured the Product of the Year award in the General Household category with its innovative Plenty Flexisheets Tubeless kitchen roll.

Launched in May 2023, the product allows users to choose exactly what they need, thanks to more perforations on the roll, which in turn leads to less waste. With no cardboard core to recycle and less plastic in the packaging, tubeless is more environmentally friendly.

Plenty Flexisheets Tubeless redefine household convenience by being easily wettable, wringable, and scrubbable. Boasting an impressive 40 per cent increase in absorbency, this product maintains its strength even when wet, making it an ideal choice for a myriad of tasks around the home.

"We are honoured to receive the Product of the Year awards for Bodyform and Plenty,” said Ruth Gresty at Essity. “These achievements underscore our commitment to innovation, quality, and sustainability, and we are proud to provide consumers with products that make a difference in their lives."

The packaging of Bodyform Cour-V Technology and Plenty Flexisheets Tubeless will be updated to include the Product of the Year logo in the coming months.

The key features of Bodyform Cour-V include, adaptive Fit with V-protection towels and Cour-V™ adaptive technology for optimal protection, fast absorption through 3x smart blood absorption zones, improved design with a better shape, enhanced core, and eco-friendly packaging using 80% renewable and recycled materials.

Bodyform Cour-V Liners were launched in March 2023, with Cour-V being relaunched across the entire portfolio by the end of 2024.

Plenty, a household name for high-quality household products, secured the Product of the Year award in the General Household category with its innovative Plenty Flexisheets Tubeless kitchen roll.

Launched in May 2023, this revolutionary product allows users to choose exactly what they need, thanks to more perforations on the roll, which in turn leads to less waste. With no cardboard core to recycle and less plastic in the packaging, tubeless is more environmentally friendly.

Plenty Flexisheets Tubeless redefine household convenience by being easily wettable, wringable, and scrubbable. Boasting an impressive 40% increase in absorbency, this product maintains its strength even when wet, making it an ideal choice for a myriad of tasks around the home.

Ruth Gresty at Essity, expressed her excitement about the recognition, saying, "We are honoured to receive the Product of the Year awards for Bodyform and Plenty. These achievements underscore our commitment to innovation, quality, and sustainability, and we are proud to provide consumers with products that make a difference in their lives."

The packaging of Bodyform Cour-V Technology and Plenty Flexisheets Tubeless will be updated to include the Product of the Year logo in the coming months.