Euros help Nisa’s Deliveroo retailers cross £100,000 in weekly sales

Nisa said its retailer partners using Deliveroo app smashed through the £100,000 sales barrier last week.

Aided by fine weather and final stages of the Euro 2020 tournament, the 96 Nisa retailers using Deliveroo saw sales comfortably reaching the six-figure mark in the run-up to the weekend.

Paul Cornell, owner of Nisa Local Chelmsford who signed up for Deliveroo before the pandemic, said: “About 10 per cent of our turnover now comes from Deliveroo and it certainly has opened up a new market to us. Our Deliveroo drivers often pass three or four larger supermarkets to get to us and without a doubt, those customers would not have come to our store, so we are able to capture them via the app.

“We set up ... thinking people would mostly use us when they ran out of alcohol for example, but it has become a really strong part of our business and there are now around 600 lines across all categories available via the app.”

James Taylor, lead for delivered services at Nisa, commented: “We are working hard to support our partners and ensure they are future focused.

“The pandemic saw a huge increase in demand for delivered goods from convenience stores and at Nisa we now work with a number of delivered service companies in providing a range of solutions that best suits them and their individual store needs.”

Besides Deliveroo, Nisa’s official delivered services partners include Jisp, Snappy Shopper, and Uber Eats.