National Lottery operator Allwyn is urging retailers to make the most of two mammoth footfall and sales-driving opportunities today and tomorrow.
Tonight (21 March) EuroMillions players have the chance to win an extraordinary estimated £166m jackpot. This life-changing sum could propel one lucky winner straight onto the list of The National Lottery’s biggest wins.
The gigantic draw is being supported with 'Over £160m' posters that have been rushed out to tens of thousands of stores, with the huge jackpot also being supported on in-store media screens and in above-the-line advertising – including in newspapers and on radio.
It provides a fantastic talking point for retailers, especially as a lucky winner of this amount would immediately land themselves in the realm of the rich and famous. They would be almost 18 times richer than ‘Espresso’ singer, Sabrina Carpenter, who is worth an estimated £9.25m (Celebrity Net Worth) and would also be significantly richer than England captain, Harry Kane, worth an estimated £91m (TalkSport).
A single winner would also be the third UK EuroMillions jackpot winner this year and the sixth biggest National Lottery winner of all time – not too far behind the biggest-ever UK winner, which was a £195m win from July 2022.
And if that wasn’t enough, tomorrow night (22 March) will see an £11.6m “Must Be Won” Lotto jackpot up for grabs. In a Lotto ‘Must Be Won’ draw, if the jackpot isn’t won outright by someone matching all six main numbers, then the whole amount rolls down and is shared among all the other prize tiers. This is a particularly beneficial footfall driver for retailers, as players come back into store to collect their boosted prize amounts.
“If the recent bout of spring weather hasn’t given retailers enough to smile about, this weekend’s set of bumper draws will!” said Allwyn’s Head of Retail Channels, James Dunbar. “We know when EuroMillions reaches this level, it creates lots of chatter – so presents the perfect opportunity for retailers to ask their customers if they’d like a Lucky Dip for the mega jackpot draw and to get them talking about what they’d do if they were suddenly £166m richer!
“And with a Lotto ‘Must Be Won’ draw following hot on the heels, there are plenty of reasons for players to come back in store over the coming days. It’s also worth remembering that playing any National Lottery game is more than just a chance to win; it's a way to contribute to something much bigger. Each week, players – and retailers selling tickets – help generate around £30m for National Lottery-funded Good Causes, giving everyone yet another reason to smile.”
