Evian, a Danone brand, is marking Earth Day today (22 April) by announcing its achievement of B Corp certification.
The B Corp community is a global movement of established companies using the business profits and growth to positively impact its community, customers, and environment.
The natural mineral water brand has also launched a dashboard for everyone to track progress to becoming circular by 2025, echoing the transparency required for B Corp accreditation.
By becoming B Corp accredited, evian is now part of a pioneering group of less than 4 per cent of companies that have engaged with the B Impact Assessment online and achieved the score required to become B Corp.
“As a brand, we know we must strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face,” commented Shweta Harit, VP of Marketing at evian.
Katie Hill, chief executive at B Lab Europe, added: “We are delighted to welcome evian to the B Corp community. This global movement of nearly 4000 companies from over 70 countries and 150 sectors is helping to change the way business operates, and in so doing, they redefine the qualities of success in business.
“Eevian's commitment to circularity in its operations, and the transparency with which it will share this progress towards this goal, will inspire other companies to follow suit. Now more than ever, it is crucial for both companies and individuals to operate for the benefit of all and use business as a force for good."
