Evian forays into sparkling water category

Mineral water brand evian has entered the sparkling water category, launching evian Sparkling.

The latest innovation from the Danone brand transforms its iconic mineral water with subtle sparkles, offering an ‘elevated hydration experience’.

“evian Sparkling represents a new chapter of possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product,” commented Shweta Harit, VP of Marketing at evian.

“evian Sparkling stand outs for its true purity, freshness and incomparable balance – elevating your experiences and keeping you hydrated. This new product contains the perfect level of sparkles with its exceptional mineral quality and fine bubbles creating a subtle taste and gentle intensity.

Available in cans for the first time, evian Sparkling is sold in 33cl aluminium cans as well as in 50cl and 1L 100% rPET bottles and 75cl glass bottles.

The new product follows the launch of evian’s 'Drink True' global campaign, which celebrates authenticity and honesty, reflecting the purity of the uniquely sourced evian mineral water.