evian, the Official Water of The Championships, together with The All England Lawn Tennis Club, have announced that for the first time spectators at Wimbledon can stay hydrated with evian natural mineral water through a unique refill system, encouraging refill and reuse behaviour throughout the day.
This expands the success of the first-of-its-kind refill system introduced for players last year as part of evian and Wimbledon’s joint work to reduce plastic packaging waste during The Championships.
This year, evian refill stations can be found in six locations across the Grounds; three in food court areas and three mobile carts, as well as additional stations in the Queue.
Spectators can purchase evian natural mineral water unlimited refills to stay hydrated throughout their day at Wimbledon.
“We know that refill plays, and will continue to play, a major role in the way people consume water here in the UK. The response to the player refill system last year was incredibly positive, so we want to expand refill to spectators to explore the potential at a larger scale,” Gemma Morgan, spokesperson for evian, said.
“Through a bespoke solution for Wimbledon, for the first time ever our pristine mountain mineral water will be available for spectators to purchase through a refill system.
“As part of Wimbledon and evian’s joint sustainability journey, we have been exploring ways to champion refill and reuse behaviours. So, we are thrilled to be making a significant step forward with this year’s refill innovation.”
The All England Lawn Tennis Club commented that innovations such as this are key to helping achieve its goal of becoming Environment Positive by 2030.
Hattie Park, sustainability manager at The All England Lawn Tennis Club, said: “We continue to make improvements each year to reach our sustainability ambitions. Resource efficiency is one of our four focus areas and importantly one in which our guests can also play an active role.
“We want to design out waste and promote a culture of reuse, so working together with evian to evolve and expand the refill pilot to our guests at The Championships this year is a really important step forward. I am excited to see how it is received and what we can learn from it for future Championships.”
The development will see Danone UK & Ireland, makers of evian and a member of the UK Plastics Pact, choosing one of the world’s most viewed sporting arenas to showcase a reuse and refill model to highlight how refill can become an active part of people’s everyday habits.
WRAP (Waste & Resources Action Programme), which manages the UK Plastics Pact, welcomed the move.
“It’s a championship challenge for the industry – we’ve all got used to convenience, but we need to protect the environment. Bottled water is a staple buy for many people, but we all know plastic waste and litter from food and drink packaging is too high and this needs to be tackled,” Harriet Lamb, WRAP chief executive, said.
“So expanding the refill system for natural source mineral water at Wimbledon is exciting and shows how we can move to alternative systems that go a long way to reduce plastic waste, particularly in such a controlled space. You can just refill your reusable water bottle. This is exactly the kind of innovation we need to happen more widely. I look forward to seeing the results of this pilot to add to our understanding of how the public will use refill, and what more could be done in the future. I hope to see similar schemes become common at other major sporting and cultural events – Danone have laid down the challenge!
“We’re pleased that Danone UK and Ireland, as an active participant of the UK Plastics Pact, has taken the step to showcase a high-profile reuse trial of evian waters with the players and spectators at Wimbledon. That definitely deserves a centre-court cheer.
Sarah Cumming, vice president, marketing, Danone UK & Ireland, added: “Health is at the heart of everything we do, and we work to offer healthier nutrition to consumers in the most sustainable way possible. Our water business is about delivering our pure natural source waters to consumers to enjoy. The methods in which we do that is an area of focus for continuous change and improvement.
“To do that we need to continually investigate, invest in and test new innovations. We are excited to offer evian natural mineral water refill at Wimbledon and for this to be a proof of concept to see the role refill could play in our natural source water portfolio more broadly.
“We are incredibly proud of our long-standing relationship with one of the world’s most prestigious sporting events, and prouder still to be launching possibly the most significant innovation in our waters portfolio with them at Wimbledon.”
Spectators can purchase a QR code for £5 which will enable them to refill with evian natural mineral water throughout their day. The code can be used to refill any refillable container. Alongside this, spectators will also be able to purchase a limited-edition evian refillable bottle to mark the occasion, with refills for £25.
The evian player refill system will continue for a second year with players provided with their own reusable bottles that can be refilled with evian natural mineral water, on-court and at designated player areas, including practice courts, dressing rooms and restaurants.
Building on the experience and insights from last year, this year evian has increased the reach to include more of the players’ teams and optimised the system to increase the ease of bottle return and reuse.
Gordon’s has unveiled a new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.
Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.
The new TVC invites viewers to join an evening out with a group of friends. As the group begin to drink their Gordon’s & Tonic, the screen splits in two to visually demonstrate how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
In addition to the new TVC, a suite of assets have been created to bring the campaign to life across social and digital channels. Whilst in the same universe as the commercial, the social content hero’s Gordon’s long-term partner Maya Jama who brings to life how she chooses to mix it up for followers.
“When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free,” said Tayara Sousa Linke, Global Head of Marketing. “We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
The new creative will run across BVOD, Social and Digital channels in GB.
Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.
“Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”
Theo Hamburger, Head of Sales & Marketing, Admiral, said: “Our partnership with Jameson has flourished on the pitch through our range of football shirts, and we’re excited to elevate that collaboration with a new lifestyle collection. Jameson’s commitment to football over the years perfectly mirrors Admiral’s mission to be at the heart of football culture. Both brands share a rich heritage and history, making this collection a true reflection of the vibrant footballing spirit we aim to celebrate.
The collection will be available on Jameson’s website from 1 November.
An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.
The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.
The final design - featuring an interpretation of Michelangelo’s sculpture David, with each version having a differing vibrant and colourful background - was chosen from more than 580 entries submitted via Instagram for a global competition which reached an audience of more than 2 million people.
The new papers provide retailers with an additional sales opportunity – and further demonstrate how the iconic Rizla brand continues to deliver strong visual appeal backed by unrivalled product quality.
Each bright and colourful pack contains 32 king size papers and is available to buy at an MRRP of just £0.99**.
They represent the latest chapter in Rizla’s unique journey which, for more than two centuries, has seen the brand pioneer major developments in this category – from the world’s first hand-rolling machine to the launch of rolling papers with gum, and papers with cut corners.
Rizla King Size papers were created and introduced to the market in the 1970s and are now the paper of choice for millions of customers worldwide. Indeed, many people now simply refer to Rizla when discussing or buying rolling papers in general.
Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, explained: “King size slim papers seem to have lost none of their popularity with customers and that was one of the reasons we decided to add new limited-edition papers to the line-up – and ask our customers to come up with an eye-catching new design which would work with our established brand look.
“The Instagram competition was hugely popular and drew a vast range of entries, meaning our judges had a really tough time picking a winner to be used on the new packs.
“In the end they went for a novel design where each pack works individually but also in combination with the other two to form a larger image. The design truly reflects the unique image of the Rizla brand, delivering the iconic look and feel which continues to appeal to millions of smokers worldwide. We believe the trio of designs will definitely catch the eye of customers to pick up a pack – or even all three!”
ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.
This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.
As part of the collaboration, Maison Ferrand, producers of Planteray Rum, have also used ADRIATICO Amaretto casks to age their Barbados Single Cask Rum from 2017. This will be the first time that a rum has been matured in an ex-amaretto cask and approximately 1,500 bottles will be released.
"It was essential to have a very intense rum to complement the intensity of the amaretto," said Fannie Thibaud, Head of Creation and Experimentation at Maison Ferrand. "Amaretto is quite sweet, so we needed a rum that was more tannic and structured to achieve a nicely balanced palate. Additionally, the almond and sweet orange notes pair perfectly with the coffee and toasted flavours of the Fiji rum, with slightly animalistic notes that further enhance the marriage of these spirits.”
Jean-Robert Bellanger, Co-Founder of ADRIATICO Amaretto, says: “We are thrilled to collaborate with such a famous rum producer for our fourth limited edition expression. Planteray is a leader in the rum category, producing original blends and single-cask rums from around the world. We found that the Planteray Fijian Rum Casks enhanced ADRIATICO Roasted Amaretto beautifully. We decided to trade our ADRIATICO Roasted Amaretto casks with the founder of Planteray, Alexandre Gabriel, so that he could age his Barbados Single Cask Rum in our Amaretto casks and so that we could use his rum casks to age our Amaretto, creating a fantastic limited edition rum and amaretto. The result is a cosy amaretto with hints of spices and strength.”
Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.
Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.
The new TVC invites viewers to join an evening out with a group of friends. As the group begin to drink their Gordon’s & Tonic, the screen splits in two to visually demonstrate how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
In addition to the new TVC, a suite of assets have been created to bring the campaign to life across social and digital channels. Whilst in the same universe as the commercial, the social content hero’s Gordon's long-term partner Maya Jama who brings to life how she chooses to mix it up for followers.
“When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free," said Tayara Sousa Linke, Global Head of Marketing. "We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
The new creative will run across BVOD, Social and Digital channels in GB.