Online wholesaler Faire has announced the launch of a contest along with expansion of its unique programme under which aspiring UK retailers stand the chance to set up their own shop.
More than a third of Britons (38 per cent) told Faire that they dream of running their own shop, but a lack of financial support and a fear of failure were the biggest barriers to making that dream a reality. In response, Faire is launching its first UK contest to help two aspiring retailers open their dream store.
The winners will be awarded £5,000 to spend towards inventory on Faire, to stock their stores ahead of opening day. After completing an application, a shortlist of five retailers will be selected by judges:
- Rebecca Morter, founder & CEO of Lone Design Club
- Andrew Goodacre, CEO of British Independent Retailers Association (BIRA)
- Wilfred Emmanuel Jones MBE
- Charlotte Broadbent, Faire’s Country Lead for the UK
Since 2022, Faire, through its pioneering Open with Faire programme, has already helped 500 independent retailers to open stores across the country. Faire, which connects hundreds of thousands of independent retailers with 100,000 independent brands across the world, plans to expand the programme in the UK over the next 12 months.
Designed to bolster the growth of the independent retail community and make opening a retail business easier than ever before, Open With Faire offers new shop owners up to £20,000 in credit to stock their shelves ahead of opening day, with no added interest or fees and net 60 day payment terms.
With limited funding options available to small business owners, generating enough capital to cover all opening costs can be challenging. This programme helps ensure shop owners can open with the merchandise they need to attract customers from day one. Globally, Faire has provided $100 million in inventory credit across the US and Europe since 2021 through Open with Faire.
Ami Vora
“We are all about levelling the playing field for customers and making opening a retail business as seamless as possible,” said Ami Vora, Chief Product Officer at Faire. “Open with Faire is an extension of our core business model and by providing access to the inventory our customers need to get started, we’re not just offering financial support, we’re investing in the dreams and ambitions of future business owners.”
One UK retailer benefiting from Open with Faire is founder of The Black Farmer brand Wilfred Emmanuel Jones MBE. Wilfred utilised £15,000 through the Open with Faire programme to launch and stock his first physical shop in Brixton last year.
“Anyone who has tried to launch a small business knows how hard it is to access finance,” said Emmanuel-Jones. “Unless you have the luxury of self-funding, which most people don't, it’s incredibly difficult to get traditional lenders behind you. Open with Faire played a huge role in the launch of my first store - it alleviated so many of the financial pressures and risks. Since opening, the response from consumers has been incredible - so much so, we’re opening a second store later this year in White City.”
Aspiring retailers can learn more about Open with Faire here and apply to the contest here.
Westerhope convenience store
