Skip to content
Search
AI Powered
Latest Stories

Fairfields Farm Crisps unveils new-look packaging

Fairfields Farm Crisps unveils new-look packaging

Fairfields Farm has launched a new packaging design. The fresh, contemporary design embodies the brand’s commitment to quality and sustainability as well as its heritage as an independently-owned business.

The redesigned packaging, rolled out across all product lines, features a modern and vibrant aesthetic while maintaining its classic charm. The new look highlights the farm’s dedication to natural ingredients and eco-friendly practices, reflecting the values that have earned the brand a loyal customer base and seen accelerated national growth in recent years.


Sporting a modern look with bold graphics and the brand’s signature colours, the new design pays homage to Fairfields Farm’s surrounding environment and features around the farm, such as the swallows that call it home and the reservoirs the business has built to reduce its water impact. It incorporates subtle elements that reflect the farm’s rural Essex roots and its journey from a local producer to a beloved national brand. The redesigned packs also feature clear and concise labelling to provide consumers with all the necessary nutritional content information.

Staying true to its commitment to the environment, the packaging is sourced from a certified carbon-neutral supplier and uses 30 ;per cent less plastic than previous packaging from Fairfields Farm. The brand has also ensured that the new packaging is OPRL-approved recyclable within the soft plastics waste stream. Customers are encouraged to dispose of empty Fairfields Farm crisp packets at their local supermarkets using the soft plastic recycling bins provided. “We are incredibly excited to introduce our new look packaging to our customers,” comments Robert Strathern, co-founder of Fairfields Farm. “This redesign is not just about aesthetics; it’s about aligning our packaging with our values. We want our customers to feel good about choosing Fairfields Farm crisps, knowing that they are supporting a brand that prioritises quality, sustainability and community.”

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less