Fairfields Farm Crisps unveils new-look packaging

Fairfields Farm has launched a new packaging design. The fresh, contemporary design embodies the brand’s commitment to quality and sustainability as well as its heritage as an independently-owned business.

The redesigned packaging, rolled out across all product lines, features a modern and vibrant aesthetic while maintaining its classic charm. The new look highlights the farm’s dedication to natural ingredients and eco-friendly practices, reflecting the values that have earned the brand a loyal customer base and seen accelerated national growth in recent years.

Sporting a modern look with bold graphics and the brand’s signature colours, the new design pays homage to Fairfields Farm’s surrounding environment and features around the farm, such as the swallows that call it home and the reservoirs the business has built to reduce its water impact. It incorporates subtle elements that reflect the farm’s rural Essex roots and its journey from a local producer to a beloved national brand. The redesigned packs also feature clear and concise labelling to provide consumers with all the necessary nutritional content information.

Staying true to its commitment to the environment, the packaging is sourced from a certified carbon-neutral supplier and uses 30 ;per cent less plastic than previous packaging from Fairfields Farm. The brand has also ensured that the new packaging is OPRL-approved recyclable within the soft plastics waste stream. Customers are encouraged to dispose of empty Fairfields Farm crisp packets at their local supermarkets using the soft plastic recycling bins provided. “We are incredibly excited to introduce our new look packaging to our customers,” comments Robert Strathern, co-founder of Fairfields Farm. “This redesign is not just about aesthetics; it’s about aligning our packaging with our values. We want our customers to feel good about choosing Fairfields Farm crisps, knowing that they are supporting a brand that prioritises quality, sustainability and community.”