Skip to content
Search
AI Powered
Latest Stories

Fanta launches 2022 Hallowe’en campaign, on-pack promo

Fanta launches 2022 Hallowe’en campaign, on-pack promo

Coca-Cola Europacific Partners (CCEP) has announced details of this year’s Fanta Hallowe’en activity, including a spooktacular on-pack promotion offering epic prizes or scary surprises.

The on-pack promotion will help retailers tap into consumer demand for soft drinks at Hallowe’en in GB. Soft drinks value growth was up £69 million year-on-year during Hallowe’en 2021 – a period in which Fanta achieved a 12 per cent increase in value sales.


Ghoulish on-pack promotion

From 12 September, shoppers are invited to scan QR codes on limited edition, ghoulish packs of Fanta to find out instantly whether they’ve won an epic prize from a £50k prize pool. Prizes range from cauldrons of cash, to home entertainment systems and supplies for the ultimate scary movie night in. Those who don’t win will receive exclusive digital content to scare their friends and family with instead.

More Flavours for Hallowe'en 2022

FANTA HALLOWEEN 500ml LBL FR D 54491397 scaled

As well as Fanta Orange and Orange Zero, this year marks the first time Fanta Lemon, Fanta Fruit Twist Zero, Fanta Grape Zero, and Fanta Raspberry Zero are being included in the brand’s Hallowe'en activity. Promotional packs include 330ml cans and 500ml bottles for consumers to pick up on-the-go, and 2l bottles to enjoy at home. (Promotional packs also include Fanta Orange and Fanta Orange Zero 500ml and 2l PMPs)

The promotion will be supported by a multi-million-pound marketing campaign which includes the return of the popular 2021 spooktacular TV ad, paid social media, digital and out of home advertising. Free POS materials will be available whilst stocks last from My.CCEP.com by mid-September.

“Worth more than £270m and in 13.3 per cent growth, Fanta is the number-one flavoured carbonates brand in GB and has become synonymous with Hallowe'en in recent years,” said Martin Attock, VP Commercial Development at CCEP GB. “Fanta Zero is doing particularly well and led growth during the spooky season in 2021, which is why we’re including more of our popular zero sugar flavours this time around.

“Retailers can create in-outlet theatre with front of store and aisle end displays – where HFSS-compliant ranges like Fanta have a key role to play. This, combined with our £50,000 prize pool and the other marketing activity we have planned, will help Fanta and our customers achieve another year of strong growth at Hallowe'en.”

86 per cent of the CCEP portfolio will be HFSS-exempt by October, and 100 per cent of the Fanta and Fanta Zero Sugar ranges will be exempt.

More for you

Adult Smokers

Imperial Brands launches new brand designed for adult smokers

Imperial Brands has announced the launch of Paramount, a new cigarette brand designed for adult smokers who seek exceptional value without compromising on quality.

To support the launch, Paramount is offering additional support to retailers to enable them to sell at £11.50 or less per pack should they wish to.

Keep ReadingShow less
yoplait

Yoplait launches Yop 500g into Booker Wholesale

Yoplait yoghurt has launched Yop 500g Strawberry into Booker Cash & Carry ensuring the availability of the UK’s only drinking yoghurt for independent and convenience retailers across the country for the first time.

The flavoured milk category is experiencing huge growth and is expected to be worth £671 million by 2028. The total category is currently being driven by the convenience sector accounting for £262 million and accounting for 44 per cent of total category sales.

Keep ReadingShow less
fox burton

New Fox’s new Chocolatey Rounds PMP unwrapped

Fox’s Burton’s Companies (FBC UK) is bringing retailers a premium proposition of Fox's Fabulous Chocolatey Milk Chocolate Shortcake Rounds in a new price-marked pack (PMP) format. The luxurious treat from the number one big cookie brand features crumbly shortcake biscuits coated in a generous amount of smooth, rich milk chocolate. The new format will meet the current demand for accessible products that deliver on the taste and quality that Fox’s is known for.

There is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits with Fox’s , particularly with the premium proposition of the range, and this is made more accessible to shoppers with the new PMP offering. The wider premium treat segment of sweet biscuits is worth £383m and is growing by 10.8 per cent year on year. Shoppers are using biscuits as an opportunity to treat themselves and to lift their mood, presenting a further £13.8m growth opportunity for retailers in the biscuit category.

Keep ReadingShow less
Purina teams up with Lucy Bronze for new campaign

Purina teams up with Lucy Bronze for new campaign

Pet care specialists Purina has launched a campaign to spotlight the amazing support pets provide to people in need, encouraging all to say a huge thank you to pets up and down the country.

The campaign comes as a new poll of 2,000 adults who have a cat or dog found that their four-legged friends regularly help t out when they’re feeling down.

Keep ReadingShow less
Felix announced as headline sponsor of Robbie Williams’ 2025 European Tour

Felix announced as headline sponsor of Robbie Williams’ 2025 European Tour

Purina said Felix, the leading cat food brand across Europe, is hitting the road with global superstar, Robbie Williams, as headline sponsor of his 2025 European Tour.

This is the first time a cat food brand has sponsored an A-lister music tour, bringing the pet and music industry together like never before. The tour marks the continuation of the partnership between the brand and the internationally acclaimed recording artist, with Robbie Williams writing a song, ‘It’s Great to Be a Cat’, exclusively for the brand’s advertising campaign last year.

Keep ReadingShow less