FBC UK launches new Jammie Dodgers Apple & Blackcurrant Minis

This April, Fox’s Burton’s Companies (FBC UK) is introducing Jammie Dodgers Apple & Blackcurrant Minis to its much-loved Jammie Dodgers range, which is now worth over £30m. The new mini offering follows the hugely successful launch of the 140g Jammie Dodgers Apple & Blackcurrant flavour in May 2023, which has recruited 277,000 incremental shoppers to the Jammie Dodgers brand.

The launch comes as the demand for pre-portioned, mini snacks for both kids and adults alike continues to grow. In fact, Jammie Dodgers is the largest sub-brand within the kids’ sub-segment of sweet biscuits and the mini biscuits format is growing faster than the wider market. The new format for Apple Blackcurrant Dodgers opens the brand to a wider range of occasions and shoppers, presenting a huge growth opportunity for retailers.

“We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity," said Colin Taylor, Trade Marketing Director at FBC UK. "With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”

With an MRSP of £1.25 for a 6 x 20g (120g) pack, the launch will drive excitement and recruit shoppers to the biscuit aisle.