Skip to content
Search
AI Powered
Latest Stories

FDF launches new initiative to boost consumer intake of fibre

FDF launches new initiative to boost consumer intake of fibre
Photo: iStock

Food and Drink Federation (FDF) has launched a new initiative, Action on Fibre, to help people boost their fibre intake.

Part of its new, annual, Celebrating Food and Nutrition Week, the initiative is supported by many of the industry body’s members and major brands and will see companies signing up to a wide range of pledges from highlighting higher fibre options on product packaging, to launching new products that are higher in fibre.


“We are delighted to launch a new industry led initiative to bridge the gap in fibre intakes. Fibre plays an essential role in the diet and currently the UK’s population, on average, do not consume enough fibre in their diets,” Kate Halliwell, the FDF’s chief scientific officer, said.

The launch follows a survey which found that only one in three (33%) respondents are aware of the recommended adult amount of 30g per day, and 70 per cent were unsure as to whether they achieve this in their diet or stated they don’t meet the daily recommendation.

This aligns with dietary survey data which shows that only 9% of adults currently meet the dietary recommendation.

“Our survey, commissioned by Censuswide, clearly highlights the need for further action to increase fibre intakes, and for greater awareness of how we can consume more fibre as well as the benefits this brings,” Halliwell said.

“It is brilliant that so many of the FDF’s members have signed up to Action on Fibre and we are excited to see their progress. The pledges themselves are broad ranging, and will help to offer consumers more convenient, diverse options to increase their intakes.”

More for you

farmers protest outside the Oxford Farming Conference

People hold placards during a farmers protest outside the Oxford Farming Conference on January 9, 2025 in Oxford, England.

Photo by Carl Court/Getty Images

Lidl calls for Inheritance Tax review

Lidl GB has voiced strong support for the British farming community, urging the government to pause and reconsider recent Inheritance Tax regime changes that could potentially impact agricultural investment.

The supermarket, which sources two-thirds of its products from British suppliers, highlighted its substantial commitment to the UK food industry. In the past year alone, Lidl has invested £1 billion in the egg industry, £1.5bn in beef, £500m in pork, and £70m in root vegetable suppliers.

Keep ReadingShow less
Snappy Shopper reports 'record-breaking December'
Image from Snappy Shopper

Snappy Shopper reports 'record-breaking December'

Snappy Shopper, the UK’s leading quick-commerce platform, closed out 2024 with a record-breaking December, achieving rapid growth and outperforming the market, which saw an 8 per cent increase in Q4 2024.

Unprecedented weekly trading, record revenues, and soaring customer adoption have cemented Snappy Shopper as the go-to partner for independent retailers, retail groups, and brands.

Keep ReadingShow less
Digital proof of age offers 'real benefits for local shops', says ACS chief

iStock image

Digital proof of age offers 'real benefits for local shops', says ACS chief

Retailers will be able to accept digital proof of age to sell alcohol later this year, a chief of convenience store body has said, after the UK government announced this week that it will introduce digital driving licenses.

According to ACS chief executive James Lowman, convenience retailers can accept digital proof of age and from later this year they will be able to do this for alcohol as well.

Keep ReadingShow less
£24k worth of illegal tobacco, vapes seized from Walsall traders

Image from Walsall Council

£24k worth of illegal tobacco, vapes seized from Walsall traders

Around £24,000 worth of illegal cigarettes, tobacco and disposable vapes have been seized from traders across Walsall as part of a crackdown on the illicit tobacco trade.

As informed by Walsall Council on Thursday (23), illegal goods including approximately 22,000 cigarettes, 3kg of illegal hand rolling tobacco, and 400 illegal disposable vapes were found in four of the six shops visited during the operation.

Keep ReadingShow less
Fibre Food
Photo: iStock

Lidl reveals ambitious sales goals for high-fibre products

Lidl GB has become the first UK supermarket to announce a fibre strategy that spans its entire product offering, setting out two key targets.

By 2026, it plans to increase the tonnage of total fibre sold by 20 per cent, and by 2030, boost the volume of wholegrains it sells to 25 per cent of total grains.

Keep ReadingShow less