This September, British Jam brand Fearne & Rosie, celebrates the launch of a fresh new look for its successful range of reduced sugar spreads. Rolling out nationwide from next week, the new design has been created in partnership with Bun Studio, bringing the brand a more mature, premium look, whilst maintaining the original essence of playfulness. Strong visuals and brighter, bolder graphics, as well as a bright new look for the lids, have been used to create greater stand out on shelf.
“In order to become the market leader in jams, we need to broaden our appeal and become more mainstream, offering an accessible, premium alternative," said Fearne & Rosie Founder Rachel Kettlewell. "Our dream is to one day become the UK’s most loved and trusted family brand, helping to educate and inspire healthier lifestyle choices, and this is another exciting step on that journey. We want to be both accessible, and indulgent, sitting beautifully in customers' kitchens and making them smile. We’re so excited to hear what our customers think, and hope they will be encouraged to keep and reuse the jars too”.
Victoria Hemphill at Bun Studio said: “Our mission was to create a natural, more mature look and feel whilst being mindful not to lose the essence and playfulness of the existing brand. Logo refinement, soft textures, hand-drawn illustrations and a simplistic colour palette helped us achieve this. The packaging looks clean and striking on shelf with the red berry lids aiming to give consumers a sense of home and comfort. Working with Rachel was brilliant and I feel we managed to capture everything she had hoped for.”
