Fentimans introduces the Ambassador of Exquisite Taste

Fentimans, the premium soft drinks and mixers brand, has introduced its first brand character, named Fentiman, in a new brand campaign launching October 2024.

Charming, well-dressed and meticulously handcrafted, Fentiman is an Ambassador of Exquisite Taste, on a mission to inspire people to be more discerning with their beverage choices. Just like Fentimans drinks, Fentiman is timeless, full of character and without a doubt memorable.

In the 30” advert, Fentiman pops up unexpectedly when a woman, Janet, is about to settle for a generic soft drink. Standing one foot tall, the same height as a 750ml bottle of Fentimans, the crafted character tells Janet “You deserve better than that”. He points out “I postulate there’s not even real lemons in that concoction [generic soft drink]”, before reminding her of the real depth of flavours in Fentimans drinks, such as “The finest Otto rose oil from the Karlovo region in Bulgaria.”

“In a world full of run-of-the-mill soft drinks, it's the complex depth of flavours that makes Fentimans unique," said Marketing Director Jayne Andrews. "Many wait for a special occasion to enjoy drinks like ours, but we’re encouraging people to swap mediocrity for curiosity and make every day exquisite. As more consumers look to prioritise quality over quantity, we are committed to making sure premium adult soft drinks stand out and entice those with a desire to elevate their experience in bars, restaurants or at home, into our category. We could think of no better way to do this than introducing Fentiman, who embodies our brand and introduces consumers to why our Botanically Brewed beverages are a cut above.”

The new campaign starring Fentiman will be rolled out across ITVX and Channel 4’s streaming services, social media and out-of-home sites, including billboard ads in London, Liverpool, Manchester and Newcastle. A Fentiman digital van will also tour the brand’s hometown in Hexham, where flavours are still brewed to this day.

Following the campaign’s launch today, Wednesday 23 of October, from 7 to 10 November, people on the streets of London, Manchester and Newcastle will have the chance to engage with the campaign and interact with Fentiman through a unique brand experience. Described as a "drinks amnesty", those passing will be encouraged to dispose of their bland beverage and swap for something Botanically Brewed – because life’s too short for fleeting flavours.