Ferrero announces Nutella & Go! Wholegrain

Ferrero has announced a new variation of its popular Nutella & Go! The launch of Nutella & Go! Wholegrain marks the first extension of the snack brand in five years. Containing 80 per cent Wheat & Oat cereal sticks alongside a classic Nutella dip, it will help retailers meet the growing demand for a wider variety of snacking options. Ideal for on-the-go, the treat is now available to UK retailers for a limited time only.

After social distancing requirements had an impact on sales of impulse and on-the-go formats last year, the lifting of those restrictions through the summer should see those sales opportunities return.

Shoppers will be increasingly looking for treats they can enjoy on the go, so stocking Nutella & Go! Wholegrain should help attract them back to the fixture, as footfall and impulse purchases return with the countlines category seeing a +10 per cent growth in the last four weeks vs YA.

Levi Boorer, Customer Development Director at Ferrero, comments: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”

Nutella & Go! Wholegrain is available for purchase now, across the grocery, convenience, and impulse channels. Retailing at £1.02 MRSP for a 55g pack, Ferrero recommends that retailers utilise new point of sale and displays to help the new products stand out to customers. These are available now via https://www.yourperfectstore.co.uk/.