Ferrero celebrates summer with exclusive Kinder competition for convenience

To celebrate the recent relaunch of its much-loved twist on the original Kinder Bueno – Kinder Bueno Coconut, available this summer in both standard and price-marked RRP packs – Ferrero is giving convenience retailers the chance to bring summer to life in-store.

To help the product stand out to shoppers, a limited number of point of sale display kits suitable for stores of all sizes (containing a countertop unit, store poster and shelf wobbler) are available to request at www.yourperfectstore.co.uk. Convenience retailers who order these kits and share images of the displays on Twitter, tagging @FerreroYPS, will be entered into a draw to be in with a chance of winning Kinder Bueno Coconut and Ferrero Raffaello stock, inflatable props and decorations, and branded bunting to help the celebration materialise for shoppers in-store.

The exotic Kinder Bueno Coconut flavour is available for a set time only. Its limited run in 2017 delivered almost £1m RSV in just three months. In addition to this, the launch generated a +65 per cent increase in sales, with over half of those sales to shoppers who were new to the brand.

As both footfall to stores and impulse purchases are expected to increase through the warmer months, creating theatre in store will help convenience retailers to attract new shoppers to the confectionery fixture and maximise sales this summer and beyond.