Ferrero launches Duplo – a new chocolate biscuit bar

Ferrero UK is launching a new hazelnut and milk chocolate biscuit bar, Duplo. It features two delicate layers of crispy wafer, sandwiched between a smooth hazelnut centre and is coated in delicious milk chocolate. It is 100 kcals each and comes individually wrapped.

Duplo enters the category as a more premium option when compared to current products available, evidenced by it being a bestseller in Germany since its launch in 1964, with early consumer testing in the UK and Ireland showing a wide appeal across age groups, particularly amongst adults aged 24-45, due to its distinctive nutty taste and flavour, and its creamy texture.

“The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch," said Levi Boorer, Customer Development Director at Ferrero. "The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week. Duplo is perfect for when shoppers wanting to enjoy the treat at home or on-the-go.”