Ferrero launches exclusive competition for convenience retailers

Ferrero UK has launched an exclusive competition for convenience retailers in Britain to support them to drive engagement this Valentine's Day.

In addition to stock, five lucky stores will each win five Ferrero Rocher-inspired rose bouquets (worth £50 each), to gift to loyal customers or members of their community who they believe deserve a reward.

The winners will be further supported with comms to local media to deliver the message that they have exclusive bouquets to give away, helping to drive further footfall and awareness for their store.

The campaign will highlight the core Ferrero Rocher range ahead of Valentine’s Day, with point-of-sale materials assisting retailers to encourage in-store cross-category purchases by bringing chocolate confectionery and flowers together.

“Many people see chocolate as a token of love and we believe that people will have a strong desire to treat or gift those dearest to them,” Levi Boorer, customer development director at Ferrero, commented.

“We want to help convenience retailers make this happen. Bringing flowers and Ferrero Rocher together in stores, will help retailers create an impactful Valentine’s display, and support in driving basket spend. Our competition and Ferrero Rocher-inspired bouquets had incredibly positive feedback last year, so we’re looking forward to bringing it back once again and working closely with the winners.”

Aman Uppal, of One Stop Mount Nod in Coventry, who gifted Ferrero Rocher-inspired bouquets to customers in 2021, concurred.

“We saw a sales uplift of over 100% on the Ferrero Rocher T16 compared to the previous year, and the competition also encouraged us to stock new formats for the first time with the T24 pack size, Ferrero Rocher Hearts and the Grand Ferrero Rocher,” he said.

“These all sold well and I’d say the sales uplift was purely down to the Ferrero Rocher cross-category FSDU and the front of store display we created, so we really appreciated the support and would encourage fellow convenience retailers to get involved for 2022.”

To be in with a chance to win the bouquets, convenience retailers can simply visit Ferrero’s dedicated trade website, and order the Ferrero Rocher cross-category FSDU to be entered automatically.

Alternatively, individuals who send Ferrero's trade Twitter account (@FerreroYPS) or FerreroYourPerfectStore@cirkle.com an image of their boxed chocolate collection along with their name, store name, address and contact details will also be entered.

Launched this week, the competition will run for four weeks and the winners will receive their bouquets ahead of the Valentine’s Day weekend.