Ferrero UK is partnering with Chester Zoo to help raise consumer awareness around the importance of sustainably sourced palm oil.
Through the partnership, Ferrero UK will support Chester Zoo and their experts in educating communities on the role of sustainable palm oil (SPO) and the impact that consumers and industry can have.
An incredibly efficient crop, palm oil has less of an environmental impact on the land than other vegetable oils,
However, research by Ferrero revealed that only four out of ten consumers understanding what sustainable palm oil is.
Chester was named the first sustainable palm oil city in the world as part of Chester Zoo’s Sustainable Palm Oil Cities project
The new partnership aims to inspire other cities and towns to follow in achieving SPO city status through wide-spread use of sustainable palm oil amongst businesses and restaurants.
Charlie Cayton, director of communications and corporate affairs at Ferrero UK, comments: “We are proud to only use 100% RSPO-certified segregated sustainable palm oil and are committed to working with Chester Zoo to help educate others around the importance of palm oil sustainability.
“Chester Zoo has already done fantastic work in this area and we are really excited to work together to raise awareness of this issue.”
In January 2020, WWF ranked Ferrero number one out of 173 global companies evaluated for their support of sustainable palm oil.
The partnership will also help drive forward the SPO education programme by educating students on the importance of sustainable palm oil.
Head of marketing at Chester Zoo, Jenny Tegg, says: “It is vitally important to the future survival of incredible species such as the orangutan that we increase demand for Sustainable Palm Oil.
“The SPO city project has been a flagship example of the kind of conservation impact that we can achieve when communities come together to make a change – and it’s a project that is very close to our hearts.”
