Fever-Tree rewards c-store workers for pandemic support

Fever-Tree, producer of premium drink mixers, has teamed up with Nisa to reward colleagues in independent retail for their hard work over recent weeks in response to the COVID-19 pandemic.

As part of its key worker initiative, Fever-Tree has been sending surprise gifts to selected store workers across the country. The company launched the initiative after it had to cancel an event with Nisa’s key account partners due to the virus outbreak.

“We were unable to go ahead with our arranged event and so we chose to run an initiative whereby key account retailers could nominate particular staff who, during this time, deserve recognition or just need a pick me up,” said Rob Steadman, national convenience manager at Fever-Tree.

The Fever-Tree team has been working with the key accounts team at Nisa to identify the colleagues who have gone above and beyond during the crisis.

“This was such a lovely gesture by Fever-Tree and I know our partners in key accounts have thoroughly enjoyed making the most of it by nominating a member of their team," said Vicky Lockie, head of key accounts at Nisa.

“Being part of key accounts offers this group of retailers the opportunity to work closely with certain suppliers and we were all disappointed the event we had arranged had to be cancelled. This is a great way to create a reward for staff going above and beyond.”