Fibre One banishes January blues with new year promotion

Snack bar brand Fibre One 90 Calorie is set to help shoppers banish the January blues and start the year as they mean to go on with a tempting new on-pack promotion across its popular brownie range.

Available for grocery and convenience customers from 2 January to 20 February, the brand will be offering the chance to win the "ultimate craveable experience" by purchasing one of five irresistible flavours: Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon Drizzle Squares.

There will be a whopping 600 luxury prizes on offer such as "spa days". All customers need do is purchase their favourite flavour and head to the website linked on the pack to find out if a craveable experience could be theirs. The promotion will be supported by shopper marketing to encourage sales.

Fibre One is the number-one[ brand within the diet management category, with a range that offers providing functional benefits thanks to a high fibre content. Each bar is individually wrapped in a box of four, perfect for on-the-go snacking.

“Our mission is to help people celebrate those feel-good moments, without sacrificing the food they love," said JP Del Carmen, Marketing Manager. "The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.

“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers too!”

Retailers are encouraged to stock up on the Fibre One 90 Calorie brownie range to make the most of the Crave Club promotion.