First CBD-compliant drink launches in UK

The first British made cold-pressed active CBD drinks brand, Skip, has been launched.

Skip’s CBD has up to eight times the beneficial strength of standard CBD isolate and is not subject to Novel Foods. It gives buyers a product range which navigates the tightening regulatory environment around CBD while also offering consumers a healthy choice. Skip is the future of CBD drinks.

Each 250ml can contains 5mg of cold-pressed active CBD (below the most recent FSA guidance of 10mg/day) as well as fruit juices and botanicals and no soya lecithin. The range is available in three sparkling variants, including Peach & Ginger, Elderflower & Mint and Lemon & Basil.

The indicative RRP of £1.79-£2.99 and £6 for a 4-pack makes it an affordable, everyday product. Skip is ideal for a variety of channels from supermarkets and convenience stores to wholesale, health food operators and foodservice.

The Skip range contains the highest quality cold-pressed active CBD which preserves all the natural compounds of the hemp plant, allows faster absorption and delivers eight times the benefits of standard CBD isolate.

Skip’s founders have lengthy experience in the UK CBD and FMCG industry as well as ownership of a highly-respected route-to-market and operations business servicing the requirements of multi-national challenger brands. They are also working on Skip with a team of scientific researchers at the University of Oxford.

Skip co-founder Adam Pritchard pioneered the pomegranate juice industry in the UK with the founding of the Pomegreat brand and was a strategic advisor and shareholder in Love Hemp ahead of its £9m sale to medical cannabis investment firm World High Life.

He said, “Skip is the future of CBD drinks. It is the only CBD drink in the market which is fully compliant and future proof.

“Our category defining CBD is pressed and created in the UK and our proprietary process allows it to sit outside any regulations related to Novel Foods imposed by the UK Food Standards Agency (FSA) since March 2020.

“It means that Skip delivers credibility, certainty and efficacy for both trade and consumers, and at a suggested RRP that ensures mass market penetration to underpin the continuing category growth opportunity. We’re in talks with all the major UK retailers about stocking the brand.”

Skip was recently showcased at last month’s Grocery Aid Barcode Festival.